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Webasto Consolidates New Aftermarket Sunroofs Under SolAire Brand Name

21 September 1999

Webasto Consolidates New Aftermarket Sunroofs Under SolAire Brand Name

    STERLING HEIGHTS, Mich., Sept. 21 -- Webasto Sunroofs, Inc.,
North America's largest supplier of sunroofs to the automotive industry, has
announced a new name -- SolAire -- for its all-new product line.
    "Our improved and expanded SolAire line provides superior products and
features at lower costs in all product segments," said Michael Thibideau,
general manager, aftermarket division.  "The total value created by the
SolAire line for the installer is unmatched in the marketplace.  This includes
better quality seals, wind deflectors, mechanisms, interior headliner options,
and unmatched durability and reliability.  Webasto has carefully engineered
each product introduction and improvement to achieve easier installation,
excellent quality, and significantly lower selling prices.  Simply put, it's a
better product at a better price," said Thibideau.
    "We selected the name SolAire, which literally translates to SunAir,
because it represents the benefits experienced when a driver or passenger
opens their sunroof to enjoy sunshine and fresh air," stated Thibideau.  "The
new SolAire(TM) product line has almost completely replaced the past
Starlite(TM) line, and reflects the internationally recognized high quality
capabilities of our company."
    Webasto sells 42 percent of all sunroofs, worldwide, and holds a leading
position in the North American automotive aftermarket.  The SolAire line is
sold through over 200 authorized dealers who currently service approximately
4,000 auto dealers.
    To better serve its growing market, the company is replacing or upgrading
all of its products and is concentrating on quality, features, benefits, cost
and new model introductions.  On a marketing level, Webasto is providing
greater incentives and value to SolAire Dealers, thus increasing opportunities
for sales and profits.
    Webasto is the world's largest supplier of automotive original equipment
and aftermarket sunroofs.  The company, which is a joint venture of
Germany-based Webasto AG and Canada's Magna International, employs 700 in
Michigan and 3,800 worldwide.  Webasto has seven facilities in Michigan,
California and Kentucky.