National Named Official Car Rental Company of Pebble Beach Resort
22 September 1999
National Car Rental Named Official Car Rental Company of Pebble Beach Resort, Site of the 100th U.S. Open
MINNEAPOLIS--Sept. 21, 1999--National Car Rental today announced that it has been selected as the official car rental company of Pebble Beach Resorts and the courtesy car rental company of the 100th U.S. Open, which will be held at the prestigious Pebble Beach Golf Links June 15-18, 2000.National Car Rental's sponsorship also includes being the official car rental company of the Callaway Golf Pebble Beach Invitational, Nov. 15-21, 1999, and the historic 17-Mile Drive, a scenic toll road winding through Pebble Beach.
In addition, the Pebble Beach partnership will include special promotions, programming tie-ins and national advertising opportunities. Pebble Beach was recently acquired by an investor group headed by Clint Eastwood and including Richard Ferris, Arnold Palmer and Peter Ueberroth.
"Pebble Beach is synonymous with world-class golf and our partnership is a powerful extension of our prominent and extensive sports media presence at world-renowned sporting events and locations," said Bob Dimmick, Corporate Vice President of Marketing for National Car Rental. "We look for relationships that can increase our exposure with our target market and Pebble Beach - a name that connotes the highest quality, strictest standards and prestigious associations, offers us exactly that."
"We are delighted to offer our 1.5 million annual visitors the top-notch service and quality that National Car Rental provides," said Steve Wille, Senior Vice President of Marketing at Pebble Beach.
Among travel companies, National Car Rental is the sports marketer, promoting its fast and efficient car rental service at almost every major national sporting event. In addition, National's name sponsorship in 1998 of the National Car Rental Center in Ft. Lauderdale, Fla., marked the first time a car rental company sponsored a sports center. A few of National Car Rental's additional sports sponsorships include:
| -- | National Car Rental Golf Classic at Walt Disney World Resort |
| -- | The PGA of America |
| -- | The PGA Tour |
| -- | Senior PGA Tour |
| -- | Official Car Rental Company of the National Football League |
| -- | Official Car Rental Company of the XXXIV, XXXXV, XXXVI Super Bowls |
| -- | Official Car Rental Company of the 2000-2002 NFL Pro Bowls |
National Car Rental System, Inc. is one of the world's largest vehicle rental companies with nearly 3,000 locations serving 75 countries worldwide. For more than 50 years, National's green logo has signified industry-leading service for customers. Based in Minneapolis, Minn., National has more than 14,000 employees and is a wholly owned subsidiary of AutoNation, Inc. , a Ft. Lauderdale, Florida-based automobile retail and rental company. With more than $16 billion in revenue in 1998, AutoNation ranks 83rd on the Fortune 100.
National Car Rental can be found on the Internet at www.nationalcar.com.