ExpressAutoparts.com Awards Kirshenbaum Bond & Partners 12-Million Dollar Integrated Internet Account
20 September 1999
ExpressAutoparts.com Awards Kirshenbaum Bond & Partners 12-Million Dollar Integrated Internet Account
NEW YORK--Sept. 20, 1999--ExpressAutoparts.Com Inc., announced today the selection of kirshenbaum bond & partners, New York, to handle the 12-million dollar combined off-line and online integrated communications account.The effort will include the launch, brand strategy and every aspect of online and off-line communications, including advertising, media, public relations, promotions, special events, sponsorships and relationship marketing.
ExpressAutoparts.Com is an online automotive shop, which has revolutionized the way automotive consumers get information about, and purchase replacement parts and accessories for their vehicles. The company offers over five million parts and accessories for foreign and domestic cars online, including SUV's and trucks. The site also offers comprehensive technical information, an auto enthusiast resource center, racing schedules, and access to online mechanics.
"This has been a very easy account to integrate across the agency's diverse resource groups," said Steve Klein, Managing Partner of kirshenbaum bond & partners. "It turns out that we've got an agency full of car buffs (or just people who need things for their cars) who were extremely excited to be able to access all of the tools at ExpressAutoparts.Com. And as with any dot-com account that the agency chooses to take on, this one has a great concept, a clean site, and a management team dedicated to doing their category right."
"We are excited to be aligned with an integrated communications agency which has the resources to bring our brand to forefront of the automotive consumer industry," said Paul Campbell III, founder and co-CEO of ExpressAutoparts.Com, Inc.
ExpressAutoparts.Com was born out of a basic love for cars and trucks and restoring them. This comprehensive site offers over 5-million auto parts and accessories at competitive prices. Co-Founders Paul Campbell III and Bruno de Landevoisin are committed to bringing ease, convenience and value to the way auto enthusiasts purchase parts and accessories for all their vehicles. To learn more about the site simply log on to www.ExpressAutoparts.Com
kirshenbaum bond & partners was founded in 1987 by Richard Kirshenbaum and Jon Bond. kb&p has since grown to a company with over 300 employees, offices in New York and San Francisco and billings over 410-million dollars. kirshenbaum bond & partners is a privately held, fully integrated communications company which offers advertising, design, brand planning, public relations, promotions, media planning and buying, direct marketing, collateral and interactive services. kb&p's diverse client base includes Children's Television Workshop, Columbia TriStar Television Group, Coca-Cola, Rockport, Target Stores, Tommy Hilfiger, Olympus, Cognac Hennessy, Moet & Chandon, Netscape, Neuberger Berman, Cablevision, Liberty Mutual, Citibank, Kansas City Power & Light and DLJdirect, among others.