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'Stop Red Light Running' TV Special to Air on CNBC

20 September 1999

ITV: 'Stop Red Light Running' TV Special to Air on CNBC and itvisus.com September 25

    BOCA RATON, Fla., Sept. 20 / -- You've seen it over and over. You stop for 
a red light, but the driver in the next lane speeds right through it.  Or you 
start to move forward when the signal turns green, only to have a car whiz by 
the intersection, narrowly missing you.  Or, perhaps you're the one challenging 
the red light.

    This reckless behavior is called red light running, and it's getting
worse.  How prevalent is this dangerous driving habit?  How does its impact
and cost compare with drunk driving?  Which people are most likely to run red
lights, and what kind of trauma do they inflict on their victims and
themselves?

    An upcoming edition of the award-winning television series TECHNO 2100
explores how cutting edge auto safety technology can reduce the tragic toll of
red light running.  We'll also take a look at how improvements in traffic
flow, highway engineering and signal design combined with new surveillance
technology can decrease the incidence of this all too common practice.

    Road safety is a shared responsibility between drivers, automobile
manufacturers, and the people who maintain the roads.  We'll see how
education, engineering and enforcement are all necessary components to combat
the problem of red light running and thus make America's roads safer.

    "Techno 2100: Stop Red Light Running" is produced by Information
Television Network in collaboration with the American Trauma Society, and is
made possible by educational grants from DaimlerChrysler Corporation and
Autoliv.  The show features interviews with the U.S. Secretary of
Transportation Rodney Slater, the National Highway Traffic and Safety
Administration's Honorable Dr. Ricardo Martinez, and other transportation and
safety industry experts.

    "Techno 2100: Stop Red Light Running" premieres on CNBC on Saturday,
September 25, 1999, at 4:30 p.m. Eastern time, 3:30 p.m. Central time, 2:30
p.m. Mountain time, and 1:30 p.m. Pacific time.