The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Frequency Marketing, Inc. Names Tom Hunter President

20 September 1999

Frequency Marketing, Inc. Names Tom Hunter President; Record Sales and Aggressive Growth Plans Imminent

    CINCINNATI--Sept. 20, 1999--Frequency Marketing Inc. (FMI), a pioneer in the development of frequency/loyalty/relationship marketing programs which improve customer loyalty and profitability, today announced the appointment of Thomas F. Hunter as President.
    The announcement was made by FMI founder, Richard G. Barlow, who has served as FMI's President since the company's inception in 1981. Barlow will now assume the role of Chairman and CEO and intends to remain actively involved.
    "The appointment of Tom Hunter is one more step in the growth of FMI," notes Barlow. "Hunter will manage the issues involved in sustaining and accelerating our corporate growth, while enhancing our profitability and improving the quality of our work."
    A veteran marketing and management executive, Tom Hunter has over twenty years of experience as a senior corporate officer with Maritz, Inc., a $2 billion marketing services company based in St. Louis, MO.
    Prior to joining FMI, Hunter founded Hunter Associates, LLC, an investment and management consulting firm. Hunter holds both a BS and an MBA from St. Louis University. A native Missourian, he plans to immediately relocate to Cincinnati.
    FMI is experiencing record growth while pursuing acquisition opportunities and beginning global expansion. "Whether you call it frequency marketing, loyalty marketing, relationship marketing, or the broader term of customer relationship management, the idea of cultivating relationships with best customers has become the key marketing trend of the millennium," Barlow adds.
    For nearly two decades, Frequency Marketing, Inc. has provided complete resources for the design, implementation and management of frequency-marketing programs, which recognize and reward customers based on their purchase behavior. FMI's Loyalty Solutions Platform is a unique software solution that allows companies to create flexible, fully customized frequency/loyalty programs in about 60 days. Additionally, FMI publishes COLLOQUY and its webzine counterpart, COLLOQUY.COM which report exclusively on frequency-marketing programs across all industries. More information is available at www.frequencymarketing.com.