Porsche to Build Plant in Germany for SUVs
19 September 1999
Output Expected to Exceed 20,000 Units Per YearATLANTA -- Porsche AG today announced plans to build a new plant in Germany dedicated to the assembly of the forthcoming Porsche sport utility vehicle. "As a manufacturer of exclusive, premium sportscars, we will continue to rely on the high quality work implied by the term 'Made in Germany.' Throughout the world, all Porsche products are clearly associated with Germany as their country of origin. For us, this is a most significant factor, which enhances the acceptance of our product and boosts our brand image," said Dr. Wendelin Wiedeking, Chairman of the Porsche AG Board of Management. To be located in Leipzig (in the former East Germany), the new plant will be part of a production network comprising the main Porsche factory in Stuttgart-Zuffenhausen (Germany) and VW plants in Bratislava (Slovakia), Braunschweig (Germany) and Hanover/Wolfsburg (Germany). Sheet metal pressings for the new sport utility vehicle will come from Hanover or Wolfsburg, axle and suspension components from Braunschweig, and the body shell will be built in Bratislava. Many of the other components for the Porsche SUV will be manufactured by suppliers in Germany. The heart of the SUV, its engine, will be produced in Zuffenhausen, where engines are currently produced for all other Porsche models. The production network concept involving the Leipzig and Zuffenhausen facilities and various VW plants also offers Porsche the opportunity to produce its new sport utility vehicle within an optimum cost framework and on competitive terms in the international market. The geographic location of Leipzig (in the German Federal State of Saxony) offers Porsche easy access to the seaports of Emdem and Bremerhaven, an important factor given that two thirds of SUV production will be exported, much of it to the North American market. In addition, Leipzig is centrally located among the other plants to which its production in linked. Construction of the new Porsche Leipzig factory is scheduled to begin in the autumn of this year, with the first vehicles due to leave the assembly line by the end of 2001. The Stuttgart based company will invest some 100 million German Marks in the facility that will employ 260 workers. Output for the new plant will be at least 20,000 units. Porsche announced in July that in addition to its current Boxster and 911 model lines it was planning to manufacture and sell a sport utility vehicle with permanent four-wheel drive. Porsche is confident the expanding SUV market will increase its opportunity for further economic growth. Porsche will invested more that one billion German Marks in the Project. The platform for the new vehicle will be shared with Volkswagen AG, though the two products will be entirely different in character. Porsche is leading development work for the platform at its research and development center in Weissach, Germany, where the project has created new jobs for 300 highly qualified engineers.