E-Business, Six Sigma Will Drive Bendix(R) Brake Product Growth
15 September 1999
President Predicts Thriving SuccessTROY, Mich., Sept. 15 -- Can a leading automotive brand born in the era of the Model T survive in the new millennium? Not only will it survive, it will thrive, says the leader of the business that sells Bendix(R) brake products, which mark their 75th anniversary this summer. "For 75 years, Bendix has stood for outstanding quality, reliability and value," says John Weber, president of AlliedSignal Friction Materials, a $1 billion unit of AlliedSignal Inc. . "Our vision is to maintain those strengths while using new technology to meet our customers' changing needs." Weber says Bendix products will benefit from technology that's revolutionizing the way products are designed, built, marketed and distributed. "We're deploying an electronic business (e-business) strategy to capitalize on the tremendous brand recognition and performance characteristics of Bendix products," he affirms. Bendix brake pads and linings are used as original equipment by many of the world's leading car and truck manufacturers, and are a top replacement choice of dealers and independent installers. Bendix products are also used in commercial vehicle and military and commercial aircraft applications. AlliedSignal has kept the Bendix brand strong by broadening its product lineup to serve niche markets. For example, Bendix(R) MetLok SUV brake pads offer outstanding performance for sport utility vehicles, pick-up trucks, vans and mini-vans, while Bendix(R) IQ(R) (Import Quiet) disc brake pads provide import car owners with noise-free brake performance and greater stopping power with reduced pedal effort. "The Bendix brand will continue to differentiate itself in the marketplace with products that offer specific performance and value characteristics," Weber says. "At the same time, we will tap into technology and electronic commerce to make our products more accessible, and to enhance the customer service that has helped make the brand great." AlliedSignal is vying to be one of the first manufacturing companies to fully exploit an e-business strategy. AlliedSignal Friction Materials recently appointed its first Vice President of E-Business (Mary Petrovich) and is incorporating e-business into every aspect of its strategic plan. "We view e-business as more than selling products over the Internet, although that's certainly important," Weber says. "We're examining the entire supply chain -- from the raw material supplier to the distribution process -- to see how to develop products faster, eliminate unnecessary steps, and ensure customers get the products they want in the easiest, least expensive way possible." Weber's vision also involves widespread use of Six Sigma in developing, manufacturing and marketing Bendix products. Six Sigma is a measure of how good a process is; a process that is running at Six Sigma allows only three errors for every million parts or transactions. It's also a method to reduce defects by applying various analytical, problem-solving and measurement tools. "By using Six Sigma tools, we expect increased efficiency and capability from our processes throughout the business," Weber says. "This, in turn, will allow us to better serve our customers with higher quality, cost-effective products." Six Sigma's benefits are not limited to manufacturing. "We're applying it to administrative and customer-service processes as well," Weber notes. Six Sigma helps ensure that we don't make decisions that impact our customers based on 'gut feel,' but that we act on facts." The AlliedSignal team that developed Bendix IQ brake pads used Six Sigma tools to reduce the concept-to-shipment cycle time from 18 months to eight months. Applying competitive analysis, field trials and problem-solving techniques -- and a new manufacturing process called short cycle warm press -- the team developed a product that excels in noise reduction, stopping power and wear life. For its efforts, the team was nominated for the AlliedSignal Premier Achievement Award -- the company's highest honor. AlliedSignal is aiming to better serve Bendix customers by providing "Green Belt" training to all professional employees by the year 2000. This training will require each professional employee to use Six Sigma techniques to complete a project that improves customer service, grows the business or reduces costs. "If we're going to be a world class company, our people need to be speaking the same language and using the same methodology to attack problems and better serve our customers," Weber says. "Green Belt training and Six Sigma tools will accomplish that." AlliedSignal Friction Materials, based in Troy, Michigan, is a global supplier of disc brake pads, drum brake linings and other brake-related products, primarily for automotive manufacturers and aftermarket customers. With 13 manufacturing plants and five engineering centers in nine countries, AlliedSignal Friction Materials is well-positioned to support vehicle and brake manufacturers on global platforms. AlliedSignal Friction Materials is one of AlliedSignal's nine strategic business units. It manufactures and markets Bendix(R) friction materials and brake products globally and JURID(TM) brake products in Europe and Asia. AlliedSignal Inc. is an advanced technology and manufacturing company serving customers worldwide with aerospace products and services, automotive products, chemicals, fibers, plastics and advanced materials. It is one of the 30 stocks that make up the Dow Jones Industrial Average and is also a component of the Standard & Poor's 500 Index. The company employs 70,400 people in some 40 countries. AlliedSignal was named the best diversified company by Forbes Global magazine; the most admired aerospace company by Fortune magazine, both globally and in the U.S.; and one of the 100 best companies to work for by Fortune. This release contains forward-looking statements as defined in Section 21E of the Securities Exchange Act of 1934, including statements about future business operations, financial performance and market conditions. Such forward-looking statements involve risks and uncertainties inherent in business forecasts.