Mobil 1 e-Store to Provide Easy Consumer Access To Premium Automotive Care Products
15 September 1999
Mobil 1 e-Store to Provide Easy Consumer Access To Premium Automotive Care Products
FAIRFAX, Va.--(AutomotiveWire)--Sept. 15, 1999--Mobil Corporation today announced the opening of the "Mobil 1(R) e-Store," an Internet e-commerce site where consumers can purchase the full line of Mobil 1 synthetic lubricant products directly from Mobil. The site also answers questions and provides product information for consumers purchasing Mobil 1 products at traditional retail outlets. Mobil is the first major oil producer to offer lubricants directly to consumers via the Internet.The e-Store is a specialized shopping service for consumers who value the superior performance of Mobil 1 products but have limited or inconvenient access to retailers who carry them. Located at www.mobil.com/estore, the e-Store carries a wide range of automotive care items including the brand's flagship Mobil 1(R) Tri-Synthetic(TM) Oil, along with synthetic gear lubricants, automatic transmission fluid, motorcycle oils and Mobil 1 High Efficiency Oil Filters, the most advanced oil filters available for cars and trucks.
"We want to provide consumers the easiest access to our products, whether it is through the extensive number of retailers and service providers who carry Mobil 1 products or directly through our new Internet store," said Robert M. Lierle, Mobil 1 Communications Manager. "In fact, we opened the Mobil 1 e-Store site in response to consumer demand for Mobil 1 specialty products in geographic areas where retail distribution is not currently feasible." Convenient and Easy
Mobil 1 e-Store shoppers will find a user-friendly, easy-to-navigate web page clearly listing each item's use and benefits. After registering credit card information through the site's secure encrypted system, shoppers place orders by adding products to a virtual shopping cart. An assigned account number allows consumers to track the status of their orders. Orders placed on the web site will be delivered in 8-10 business days. Products are sold at Mobil's suggested retail price with shipping and handling extra.
The e-Store offers the complete line of Mobil 1 fully synthetic motor oil, including four formulations of Mobil 1 Tri-Synthetic Motor Oil and three formulations of fully synthetic motorcycle oil. In addition, it offers synthetic lubrication products that may be difficult to find at retail in some areas, such as Mobil 1 Automatic Transmission Fluid, Mobil 1 Synthetic Gear Lubricant (75W-90) and Mobil 1 Synthetic Universal Grease. Twenty-five sizes of Mobil 1 High Efficiency Oil Filters are also available and a simple questionnaire offers help in guiding consumers to the appropriate filters for their vehicles.
The site's customer service page provides the option of inquiring about products, placing off-line orders or checking on shipping and handling either through e-mail or through toll-free telephone lines. The e-Store also offers an easy link to the Mobil home site where information about other Mobil products, racing information and special promotions is available.
Developed and maintained by Mobil's internal Internet Technology Group, the e-Store can be accessed by any web browser including AOL, Internet Explorer and Netscape. The Leader in Fully Synthetic
For over 25 years, Mobil 1 has been the leader within the premium synthetic lubricant category. With the market share for fully synthetic motor oil growing at 16 percent per year, the new Mobil 1 e-Store helps makes it possible for Mobil to meet the consumer demand of this growing market.
Mobil, headquartered in Fairfax, Virginia, is a leading global oil, natural gas and petrochemical company whose subsidiaries have operations in more than 140 countries. In the U.S., the company markets gasoline in 28 states and the District of Columbia through 7,500 branded service stations. Mobil and its predecessor companies have manufactured and marketed high-quality lubricants for automotive and industrial applications for more than 130 years. Additional information regarding Mobil lubricants can be found at www.mobil.com or by calling toll free in the U.S 1-800-662-4525 or 1-888-662-4582.