Coolwheels.com Takes Auto Parts Sales To The Net

15 September 1999

Coolwheels.com Takes Auto Parts Sales To The Net

    CORONA, Calif.--(AutomotiveWire)--Sept. 15, 1999--Coolwheels.com (www.coolwheels.com), a leader in the newly emerging business of selling automotive parts and accessories on the Internet, Wednesday announced that it has established a nationwide network of distribution centers.
    From these warehouses, the company can draw from a half-million part numbers, and a multi-million dollar inventory to bring to market more than 200 popular parts and accessories brands for domestic and import cars, trucks and vans.
    "With over 10 warehouses throughout the country, we now can offer delivery in two days or less on most orders," said Coolwheels.com President Don Cantral. "Plus, with the technology and logistics we have in place, we have a 90 percent same-day fill rate if the order is received at our Coolwheels.com Web site by 5 p.m."
    Coolwheels.com's Web site is interactive with sections for car clubs and enthusiasts to interact, and "Dr. Cool," Coolwheels.com's online personality who answers technical questions from visitors. The site receives nearly 10,000 visitors each day.
    "Our goal is to achieve in the automotive parts and accessories industry what companies such as amazon.com and buy.com have accomplished in their respective fields," said Cantral.
    "We want to offer the broadest selection of parts and accessories, backed by quick delivery, excellent pricing and customer service. With our volume-generated pricing, and not having to maintain a number of brick-and-mortar retail stores, we can pass those savings along to our customers."
    "The Internet will continue to grow and become a more popular method of purchasing items, particularly those which are hard to find or would normally be special order," Cantral said.
    "Even with secure transactions and telephone assistance, some consumers may have reservations. We want our customers to be as comfortable buying on the Internet as they are shopping at their favorite store. For these reasons, Coolwheels.com offers a 100 percent customer satisfaction guarantee."
    Cantral, a leading Southern California Internet developer, and other automotive industry executives, formed Coolwheels.com late last year. This year it assumed the role as the leader among a handful of companies pioneering this latest e-commerce frontier. In addition to selling parts, Coolwheels.com is a founding member of motornet.org; a non-profit organization founded to promote education through automotive curriculum and motorsports.