Champagne Perrier-Jouet's Millennium Road Trip

14 September 1999

Champagne Perrier-Jouet's Millennium Road Trip

    NAPA, Calif.--Sept. 14, 1999--Champagne Perrier-Jouet has shipped its charming Belle Epoque van to the United States to begin a tour of the country in celebration of the release of Fleur de Champagne 1995, Reserve Belle Epoque du Millenaire.
    "We are delighted to be shipping the Belle Epoque van to our number one market in the world," says Thierry Budin, President Directeur General of Perrier-Jouet, "...and what better place to showcase our millennium cuvee?"
    The Belle Epoque van is painted in the art nouveau style, and sports the famous Perrier-Jouet Fleur de Champagne anemone flowers along the side panels. It is a delightful replica of a van that was used in London to make champagne deliveries at the turn of the century.
    The van will tour selected cities, visiting wine merchants and hoteliers to hand deliver packages of Fleur de Champagne 1995, Reserve Belle Epoque du Millenaire. Only 2,000 packages will be available worldwide, with 1,200 allocated to the United States. The package includes a hand-numbered Jeroboam (three liters) covered with hand-applied platinum and gold anemones, encased in a beech wood box, and a one night stay and dinner for two at Champagne Perrier-Jouet's 19th century guest house, Maison Belle Epoque. Cities scheduled to be visited on Champagne Perrier-Jouet's millennium road trip:



                South Florida - September 27-October 2
                 Palm Beach-Key West - September 27-30
                       South Beach - October 1-2
                        Orlando - September 21
                        Atlanta - October 9-12
                    South Carolina - October 13-18
                    North Carolina - October 20-22
                       Tennessee - October 25-28
                  San Francisco - Approx. November 1
                   Los Angeles - Approx. November 20
                    Las Vegas - Approx. December 1

The Seagram Chateau and Estate Wines Company, a division of Joseph E. Seagram and Sons, Inc., is headquartered in San Mateo, California, with principal offices in Napa Valley and New York. Seagram Chateau & Estate Wines Company represents G.H. Mumm & Cie and Perrier-Jouet Champagnes, an unrivaled offering of Bordeaux chateau-bottled wines, Napa Valley's Sterling Vineyards and Mumm Cuvee Napa. The portfolio is completed by a collection of Burgundy estate-bottled wines, Dominus Estate, Barton & Guestier, Sandeman Ports and Sherries, the Alsace wines of F.E. Trimbach, The Monterey Vineyard, Tessera, Castello d'Albola and several other European wines and spirits.