Facial Cream for Auto Tires Prevents Aging, Drying and Tanning
15 September 1999
Facial Cream for Auto Tires Prevents Aging, Drying and Tanning; Meguiar's 'Endurance' for Tires Prevents Premature AgingInternet Press Kit Can Be Seen at http://www.internetnewsservice.com/meguiars IRVINE, Calif., Sept. 14 -- The equivalent of a cosmetic face cream for automotive tires has been created by Meguiar's Inc. Gold Class Endurance(TM) Long Lasting Tire Protectant Gel prevents tires from aging, cracking, fading, turning brown and even dry rot. This breakthrough antiozinant provides maximum protection without the discoloration and damage that other chemicals can cause (just like Sun Protection Factor in suntan lotions). Tire manufacturers put antiozinants in their tires to prevent fading. However, these antiozinants are actually the primary cause of tires turning brown. Meguiar's has created this tire treatment gel to prevent the discoloration and help maintain their shiny, rich luster. "The two biggest complaints about spray and foam protectants is that they don't last and are too messy to use," commented Barry Meguiar, President & CEO. "The overspray gets all over your wheels and paint finish, and the product streaks as it's running down your tires to stain your driveway. Our product combats these problems, and we are confident that this product is superior to any other tire protectant on the market." The suggested retail price is approximately $8. One bottle can treat a standard 4-wheel car 8 times -- that's only $1 per treatment. Imagine if face cream could do all of that for only $1! Consumers with car care questions can call the Meguiar's Customer Care Line at (800) 347-5700. The Meguiar family began making quality polishes and cleaners almost a century ago. Frank Meguiar Jr. founded the company in 1901 on the belief that great products would succeed because people would notice the difference and become loyal, long-term customers. That legacy still drives the Meguiar family and is why Meguiar's was recently ranked the number one selling car wax in automotive chains* and is the top-rated car wax for performance and customer loyalty.* Since 1901, Meguiar's surface care experts have worked hand-in-hand with manufacturers and paint suppliers around the world to create highly specialized surface care products. Used in most of the nation's preeminent automotive museums, Meguiar's, Inc. manufactures surface care products for the automotive, aviation, fiberglass, plastics, marine and furniture industries. For more information, please call Kim Seguin at JMPR at (818) 992-4353 or see us on the World Wide Web at http://www.meguiars.com. * Audits & Surveys and Simmons Market Research Bureau
