---

Giorgio Seragnoli Increases Ducati Stake to 5%

15 September 1999

Giorgio Seragnoli Increases Ducati Stake to 5%; Named Vice-Chairman of the Board of Directors

    BOLOGNA, Italy, Sept. 14 -- Ducati Motor  Holding S.p.A.
,  a  leading manufacturer  of  high
performance motorcycles,  today  announced Giorgio  Seragnoli, a member of
Ducati's Board of Directors,  has increased his equity stake in the Company to
5.0%.
    In  addition, Mr. Seragnoli, who has been a member  of  the Board of
Directors since October 1998, was named Vice-Chairman of the Ducati Board of
Directors.
    "We  are  very  excited  by Giorgio Seragnoli's  continuing commitment  to
Ducati and believe that his investment underscores his  faith  in  our
initiatives and  corporate  strategy,"  said Federico Minoli, Ducati Chairman
and Chief Executive Officer.
    Since 1982, Mr. Seragnoli, 44, has been Vice President  and Managing
Director  of G.D. SpA, a manufacturer  of  rolling  and packaging  machines
used in the tobacco industry.   He  currently also  serves on the Boards of
21 Investimenti SpA, Mediaset  SpA, CAER SpA and Fideuram Bank SpA.
    Founded  in 1926, Ducati builds racing-inspired motorcycles characterized
by  unique  engine  features,  innovative  design, advanced engineering and
overall technical excellence.  Ducati has won eight of the last ten World
Superbike Championship titles and more individual victories than the
competition put together.  The Company  produces motorcycles in four market
segments which  vary in  their  technical and design features and intended
customers:  Superbike,  Supersport, Monster and SportTouring.  The  company's
motorcycles are sold in more than 40 countries worldwide, with  a primary
focus in the Western European and North American markets.  For more
information about the Company, please visit our web site at
http://www.Ducati.com.

    This  press  release contains statements that are  forward-looking  and
are subject to a number of risks and  uncertainties that  could cause actual
results to differ materially from  those anticipated, as described in the
Company's prospectus dated March 23, 1999.