iAutoparts.com Signs Advertising Agreement with 24/7 Media to Offer Consumers Easy Access to Online Auto Parts eStore
13 September 1999
iAutoparts.com Signs Advertising Agreement with 24/7 Media to Offer Consumers Easy Access to Online Auto Parts eStore
ROCHESTER, N.Y.--Sept. 13, 1999--Hahn Automotive Warehouse Inc. today announced its www.iAutoparts.com (sm) site will be featured as the premier auto parts site on several of 24/7 Media's popular Internet Web sites -- www.mapquest.com, www.realcities.com and www.thatsracin.com.iAutoParts.com will be featured on the front page of MapQuest and throughout the MapQuest Web site, one of the most popular driving enthusiast Web sites on the Internet. MapQuest reaches more than 3.2 million unique users a month and 5.3% of all Internet users.
In addition, iAutoparts.com will sponsor the Knight Ridder Real Cities, Auto and Driving category page and will advertise throughout the Knight Ridder "That's Racin" site, which is highly trafficked by auto racing fans around the world.
"Our relationship with 24/7 Media is strategic to our overall marketing mix," said Eli N. Futerman, president and CEO of Hahn Automotive Warehouse Inc. "It indicates the significance of our iAutoparts.com site, extends our reach and positions our eStore as the first choice for consumers shopping for auto parts on the Internet.
"We decided to integrate 24/7 Media's offerings into our long-range marketing plans to help make it easier for auto enthusiasts and other consumers to locate and buy from iAutoparts.com, the most extensive automotive parts inventory available online today."
Since launching iAutoparts.com on July 6, 1999, Hahn Automotive Warehouse Inc., the parent company of iAutoparts Inc., has experienced significant Web site traffic, with more than 1 million hits since July 6th. The iAutoparts.com site is the first online automotive parts eStore to be powered by the industry's leading CCI/Triad eCommerce solution featuring the ePartExpert(tm) electronic catalog technology, providing a fast, informative and convenient consumer shopping experience. The professional parts manufacturers have been accessing the in-store version of the CCI/Triad electronic catalog for more than 15 years.
"We believe iAutoparts.com is well positioned with 24/7 Media as the premier automotive parts eStore," said Scott Paternoster, national sales director, 24/7 Media. "Overall, the iAutoparts.com brand and positioning will be significantly enhanced by its relationship with 24/7 Media's auto-related Web sites. Using 24/7 Media's network reach of over 55.2% of the U.S. Web market can help iAutoparts.com pioneer the auto parts industry on the Internet."
The iAutoparts.com site features nationally branded automotive parts and maintenance items and is available 24 hours a day. The site guides users through a logical search to ensure accurate automotive part selection. ePartExpert provides technical tips, parts specifications and suggestions for related parts. iAutoparts.com offers more than 2 million nationally branded automotive hard parts and maintenance items in inventory. This represents $45+ million in automotive parts, the largest inventory selection on-hand and available for immediate delivery worldwide.
To view the online eStore, go to: www.iautoparts.com, www.mapquest.com, www.realcities.com and www.thatsracin.com.
About Hahn Automotive Warehouse Inc.
Based in Rochester, N.Y., Hahn Automotive Warehouse Inc. is a distributor of automotive aftermarket products. The Company stocks more than 2 million aftermarket parts, as well as maintenance items, accessories and private label products from more than 250 manufacturers. Hahn distributes these products through a network of more than 1,100 independent jobbing stores, and 80 company-owned Advantage Auto Stores and now online via the iAutoparts.com site. The distribution network consists of 10 full-service distribution centers, four specialty distribution centers and nine direct distribution centers, located along the Eastern Seaboard and in the Midwest.
About CCI/Triad
CCI/Triad, a division of Cooperative Computing Inc. (CCI), has a more than 25-year history of leading the design, development and servicing of management information systems and solutions to the Automotive Aftermarket and Hardlines and Lumber industries. CCI/Triad's system offerings are enhanced by extensive information services featuring highly specialized database products and customer support and maintenance services. CCI/Triad was formed in February 1997 when Austin-based Cooperative Computing Inc., in conjunction with Hicks, Muse, Tate and Furst, a leading private investment firm based in Dallas, acquired Triad Systems Incorporated of Livermore, Calif. Headquartered in Austin, Texas, CCI/Triad also has operations in Denver, Colo.; Florence, Ala.; Livermore; Minneapolis, Minn.; Newton, N.J.; Raleigh, N.C.; San Antonio, Texas; and internationally in Canada, France, Ireland and the United Kingdom. CCI/Triad is led by Chairman and Chief Executive Officer Glenn E. Staats, Ph.D., the founder of Cooperative Computing. For more information about CCI/Triad, please visit www.cci-triad.com or call 512/328-2300.
About Knight Ridder
Knight Ridder New Media, a leader in interactive information, is located in San Jose, Calif., and maintains more than 45 Web sites in the Real Cities Network (www.realcities.com). Real Cities, one of the leading city networks on the Web today, consists of regional portals, city-resource sites and a variety of online services in classifieds, entertainment, shopping and news; search and archives.
About 24/7 Media
Reaching more than half of all online users in the U.S., 24/7 Media Inc. is one of the largest Internet media companies. Through its global online advertising and direct marketing networks, 24/7 Media provides a full suite of online media sales services to advertisers and Web publishers. Through its flagship networks, 24/7 Media represents more than 2.5 billion ad impressions per month on more than 300 high-profile sites globally. In 1999, 24/7 Media acquired Sift Inc., a leading e-mail marketing company, and ConsumerNet, a leading provider of email marketing solutions and formed 24/7 Mail, an independent subsidiary of 24/7 Media. 24/7 Media also owns and operates 24/7 Profilz(tm), the first online co-op database of Web user profiles used to deliver targeted online banner and email campaigns. Based in New York, 24/7 Media Inc. is a publicly traded company with offices in 28 cities in 15 countries. For more information please visit www.247media.com.
About MapQuest
MapQuest.com Inc. is the leader in destination information solutions and digital mapping services. The company launched its popular Web site (www.mapquest.com) on Feb. 5, 1996. Today, MapQuest.com is receiving more than 3.9 million unique visitors monthly(a) to its consumer Web site. In June of 1999, over 12 million Internet users accessed MapQuest.com network, equating to a 19.7% reach of the entire web audience(b). As part of its business-to-business services, MapQuest.com helps businesses integrate maps and driving directions into their Internet, intranet and call center applications for improved marketing and customer service functions. MapQuest.com has developed a diverse network of more than 600 business partners, including: Yahoo! (YHOO), Lycos (LCOS), Infoseek (SEEK), Excite @Home (ATHM), AOL Digital City (AOL), CitySearch (TMCS), Travelocity (TSG), Bank of America (BAC), MasterCard, Kinko's, Blockbuster and Dayton Hudson (DH).
In addition to Web-enabled mapping services, MapQuest.com also provides the underlying mapping and driving direction technology and components to a variety of vertical industries, such as corporate travel, hotels, real estate and retailers. It also provides high-quality maps and geographic content in digital form for print, electronic and broadcast publishers. MapQuest.com is listed on the NASDAQ; the ticker symbol is MQST.
(a) Media Metrix, July 1999. (b) Media Metrix, June 1999.
About That's Racin.com
A specialty content site under the Knight Ridder Real Cities brand, ThatRacin.com provides continual coverage and independent news of NASCAR. NASCAR enthusiasts can engage in fan polls and chat sessions as well as other auto racing features. Knight Ridder journalists provide daily news coverage spanning teams, drivers, tracks and events.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995:
The statements contained in this document which are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements as to industry trends, future economic performance, anticipated profitability, anticipated revenues and expenses and products or service line growth. Investors are cautioned that forward-looking statements are inherently uncertain. Actual results may differ materially from the future results, performance or achievements expressed or implied by such forward-looking statements. Factors that might cause such a difference include those risks and uncertainties identified in Hahn Automotive Warehouse Inc.'s ("the Company") Annual Report on Form 10-K, dated Dec. 22, 1998, which has been filed with the United States Securities and Exchange Commission. Other risks and uncertainties which may affect actual results, include but are not limited to, failure of the auto parts e-commerce industry to develop at anticipated rates, failure of the Company's e-commerce products and services to gain significant market acceptance, competition, the ability of the Company to protect its proprietary rights, the continued development and viability of the Internet and e-commerce and the volatility of stock prices of Internet-focused companies, and Hahn Automotive in particular, and the traffic and usage levels of the iAutoparts Web site. No assurance can be given that the market price for Hahn Automotive's stock will continue to experience increases or will sustain current levels. The Company assumes no duty to update information contained in this document at any time.
ePartExpert is a trademark of Cooperative Computing Inc. iAutoparts Inc. is a subsidiary of Hahn Automotive Warehouse Inc. and iAutoparts.com is a service mark owned by Hahn Automotive Warehouse Inc.