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American Honda to Exhibit at World's Largest Automotive Aftermarket Show 2000

13 September 1999

American Honda to Exhibit at World's Largest Automotive Aftermarket Show 2000 HONDA CIVIC SI 2000 HONDA CIVIC SI. (PR NewsFoto)[ES] CHICAGO, IL USA 02/10/1999    

    TORRANCE, Calif., Sept. 13 -- American Honda Motor Co., Inc.
will exhibit its vehicles and parts for the first time at the annual Specialty
Equipment Market Association (SEMA) Show in Las Vegas.
    (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/19990210/LAW003 )
    The exhibit will feature a display by Honda Parts and Accessories, along
with a highly modified Honda Civic Si, Acura 3.2TL, a Honda Champ car and
Honda's new high-tech roadster, the S2000.
    "Exhibiting at the SEMA Show will help American Honda connect with the new
generation of conversion enthusiasts who have created a hot market for
performance and appearance accessories," said Robert Weil, vice president of
American Honda's Parts Division.  "These trend-setting buyers want fun,
performance, value and reliability and Hondas and Acuras are their vehicle of
choice."
    SEMA studies show that Honda and Acura are the most popular brands at
small car performance events and shows -- 69 percent of all the vehicles at
Southern California import performance events are Hondas and Acuras.
According to J.D. Power and Associates, the Honda Civic is the number one
vehicle in sales among 20-34 year-olds.
    The small-car performance trend is bigger than ever, and continues to grow
across the country.  Typically, enthusiasts spend from $2,500 to $20,000
customizing their cars.  According to SEMA, wheels, tires, performance exhaust
and suspension components are the first modifications owners will make.
Additionally, every year, tens of thousands of small car enthusiasts,
including men and women of all ages, attend car shows and races across the
country.

    The SEMA Show, which serves the performance and restyling industries, is
the world's largest automotive aftermarket trade show of its kind.  It will be
held November 2-5 at the Las Vegas Convention Center and is expected to draw
80,000 attendees.