Peter Hubbard Named Editor of Sports Truck Accessory Digest

10 September 1999

Peter Hubbard Named Editor of Sports Truck Accessory Digest

    FORT ATKINSON, Wis.--(AutomotiveWire)--Sept. 10, 1999--Cygnus Publishing announced today that Peter Hubbard has been named the editor of Sports Truck Accessory Digest (STAD).
    He will assist in the relaunch of the four-year-old trade publication, which will feature a complete graphic redesign and an all-new editorial package. He will be based out of the company's Fort Atkinson, Wis., offices.
    "We are very fortunate to have someone of Peter's experience joining our staff," says Kip Czoch, publisher of the magazine. "His background in the automotive industry will truly prove invaluable as we move forward with our redesign."
    Hubbard began his career as an automotive editor and writer 15 years ago when he was named the transportation editor for the now-defunct Houston Post. For the past five years, Hubbard has operated his own company, Automotive Ink, a contract editing, custom publishing and public relations consulting firm. Automotive Ink successfully produced a bimonthly car care newspaper, Car Care News, for former Houston-based Hi-LO Auto Supply, as well as The Chief Motorist, a car care feature magazine for Dallas-based Chief Auto Parts.
    Hubbard's freelance articles have appeared in several major automotive publications, including Automotive News, AutoWeek, Automotive Executive, Automotive & Transportation Interiors and Ward's Auto World. He has also provided public relations consulting services to Nissan Motor Corp. and Daewoo Motor America, Inc., through their agencies, Porter/Novelli and Edelman Worldwide.
    "Sports Truck Accessory Digest serves a truly dynamic market within the automotive industry," says Hubbard. "We will be covering the tremendous growth within this area and provide editorial features and columns that will help our subscribers stay informed, become better educated and more profitable, in a business segment which promises to become highly competitive in the next few years."
    Sports Truck Accessory Digest was purchased by Cygnus Publishing in 1998 from Continental Communications, headquartered in Elkhart, Ind., which also produces RV Trade Digest. STAD is a BPA-audited publication and reaches more than 14,000 dealers, distributors and suppliers in the light-truck accessory market. Light trucks (pickups, vans and sport utility vehicles) represent nearly half of all new vehicles sold in the United States.
    Sales for truck accessory retailers are projected to increase substantially as this market segment continues to grow. According to figures provided by the Specialty Equipment Market Association, the accessory industry trade organization, sales of aftermarket light truck parts nearly doubled between 1995 and 1998, jumping from $3.6 billion to $6.4 billion in revenue, with further dynamic growth expected due to the development of new truck and SUV products slated to be introduced over the next five years.
    Sports Truck Accessory Digest is published by Cygnus Publishing, a leader in business-to-business communications, custom publishing and expositions.