---

Indian Motorcycle Returns After 45 Year Absence

10 September 1999

Indian Motorcycle Returns After 45 Year Absence; Indian Motorcycle Royal Oak to Begin Taking Orders Today, September 10

    Re-Introduction of American Icon Rekindles Passion for Classic Motorcycle

    ROYAL OAK, Mich., Sept. 10 -- The Indian Motorcycle is back
and ready to take to the streets with the introduction of the limited edition
Indian Chief on Friday, September 10.  The elegant Indian, the preeminent
American-built motorcycle from 1901-1953, has enthusiasts around the world
excited about its triumphant return after more than four decades.
    Known as "the pride of the American road," the new 1999 Limited Edition
Indian Chief brings back the sleek style, superior performance and lush ride
of Indian Motorcycle tradition.  The motorcycles are built at the Indian
Motorcycle Company of America's new manufacturing facility in Gilroy,
California.
    Only 1,100 of the coveted new 1999 Limited Edition Indian Chief
motorcycles will be produced.
    "There's a lot of excitement about the new Indian Motorcycle," said J. J.
Nederlander, President of Indian Motorcycle Royal Oak, the exclusive dealer in
southeast Michigan.  "People have been waiting a long time for this bike to
come back, and it's better than ever."
    Nederlander, who has been riding for more than 15 years, was frustrated
with service departments at motorcycle dealerships because of the long waits
to have work done.
    "I decided to open up a store that was totally service oriented, both in
the showroom and the service department.  People who want an Indian Motorcycle
expect the best, and that's the kind of service we deliver."
    The mechanics at Indian Motorcycle Royal Oak have more than 100 years
experience working on virtually every kind of motorcycle.  The store even
keeps vintage bikes on display as part of its collection.
    Interest in the new Indian Motorcycle reflects the diversity of people who
enjoy biking as part of today's lifestyle.  Biking is not just big, bearded
men in leather jackets anymore.  In fact, today, motorcycles have become a
family sport with families spending time riding together.  Indian Motorcycle
enthusiasts are often men and women who are executives or entrepreneurs.
    The 1999 Limited Edition Indian Chief sells for $24,900.  Indian
Motorcycle Royal Oak will begin taking orders for the Limited Edition at
10 a.m. on Friday, September 10.  The bike comes in a variety of colors
including black, red and blue and two tones: red/black, red/cream, black/gray,
maroon/cream, blue/blue, bright yellow/white, double mocha.
    "The Limited Edition Indian Chief is the ultimate cruiser," Nederlander
said.  "It represents the new tradition of excellence in American
motorcycles."
    Indian Motorcycle Royal Oak is located at 222 N. Main Street one block
north of 11 Mile Road.  Hours:  Sunday, 11-5, Tuesday, 11-6, Wednesday
11:30-7, Thursday through Saturday, 11-7.  Closed Mondays.  Telephone:
248-543-1000.