The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Chrysler PT Cruiser Tailgate Events Kick College Football Into High Gear

9 September 1999

Chrysler PT Cruiser Tailgate Events Kick College Football Into High Gear
    AUBURN HILLS, Mich., Sept. 9 The segment-defining Chrysler
PT Cruiser kicks the college football season into high gear this weekend at
the University of Michigan with the first of 10 tailgate events taking place
across the country.  Designed to promote team spirit among game attendees with
music, popcorn and other giveaways, the PT Cruiser Tailgate events also serve
as an opportunity to build a relationship with potential customers and raise
awareness of the all-new Chrysler, to go on sale early next year.
    "The PT Cruiser's unique design and tailgate table feature makes this the
perfect vehicle for innovative marketing activities," said Martin R. Levine,
Vice President, Chrysler/Plymouth/Jeep(R) Division - DaimlerChrysler
Corporation .  "The PT Cruiser's presence in the marketplace gives
us the ability to start building relationships with potential buyers before it
goes on sale."
    Thousands of university alumni, ticket holders and potential PT Cruiser
customers will receive invitations to attend the pre-game activities.  This is
not an invitation-only event, however; anyone can participate in the
activities and enter to win one of three prizes, including a Chrysler PT
Cruiser or one of two cruises.
    The winners will be announced at the Fiesta Bowl on January 3.
    In addition to the festive tailgate activities, other highlights at the
event include a Sports Illustrated "The 50 Greatest Moments in Sports" display
and Chrysler Showcase -- a computer kiosk with Chrysler product information.
Chrysler product ambassadors will be on hand to answer questions about the
    The all-new 2001 Chrysler PT Cruiser melds a uniquely American design with
an innovative interior package to create a vehicle that does not fit into any
existing vehicle category.
    "We expect buyer interest in the PT Cruiser to be very strong, given
consumer reaction at auto shows around the country," said Levine.  "We are not
ready to take deposits, but we already have customers asking our dealers about
how they can be the first to get one."
    Following are the universities, dates and locations of the 10 Chrysler PT
Cruiser Tailgate Events:

    Sept. 11     University of Michigan     Behind Yost Ice Arena, inside
                                            Track & Tennis Bldg.
    Sept. 18     Ohio State University      Between St. John Arena & Buckeye
    Sept. 25     Syracuse University        Next to Carrier Dome Main Entrance
    Oct. 2       Boston College             Adjacent to Main Gate of Alumni
    Oct. 9       University of Texas        At the State Fair Grounds, next
                                            to Cotton Bowl
    Oct. 16      UCLA                       Area "H" of the Rose Bowl
    Oct. 23      Iowa                       In "Hawkeye Village" adjacent to
                                            the Stadium
    Nov. 20      Stanford                   Next to Stanford Stadium on
                                            Maloney Field
    Nov. 26      Texas A&M                  Fountain Area next to Rudder Tower
    Jan. 3       Fiesta Bowl                Location to be announced