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Ford invests $6 million in Ford Fan Racing site...go Internet!

9 September 1999

VSI Holdings, Inc. Waves Black-and-White Checkered Flag With Teamfordracing.com

         Marketing Subsidiary Secures Multiyear, $6 Million Contract

    BLOOMFIELD HILLS, Mich VSI Holdings (Amex: VIS)
today announced that its marketing services subsidiary, Visual Services, Inc.
(VSI), was awarded a multiyear $6 million contract as a key marketing services
provider for Ford Motor Company's Team Ford Racing fan club.  As marketing
implementor for the first inner circle fan club ever assembled by an auto
manufacturer, VSI will design and manage the "members-only" Web site,
http://www.teamfordracing.com , which is the hub of Team Ford Racing.  VSI also will
develop exclusive chat rooms for the Web site, manage the site's e-commerce,
and provide inbound customer service support for membership enrollment through
Team Ford Racing's toll-free telephone number: 877-TFR-CLUB.
    Unlike many other racing clubs, Team Ford Racing's main priority is to
provide members with inside access to the latest news at NASCAR, Formula One,
CART and NHRA events within hours of the checkered flag.  Team Ford Racing
also provides driver interviews, quotes, previews and features via the club's
Web news center.
    Members can purchase exclusive Team Ford Racing merchandise and apparel
through the racing Web site's direct link to Ford Motor Company's universal
e-commerce site, http://www.iCollection.com , also developed and managed by VSI.
Other "members-only" benefits include advance ticket sales to premier races
and discounts from a continually growing list of alliance partners.
    VSI Holdings' Chairman and CEO, Steve Toth Jr., commented, "A contract of
this size and nature is yet another example of how VSI is responding to its
clients' desire to capture business through a combination of the most
effective information technologies in a 'one-stop' shop environment.
Integrating various marketing elements such as the Internet, tele-services and
database warehousing directly links our clients with their audience in a
seamless, user-friendly environment.  We pride ourselves in offering the most
comprehensive, right-here, right-now communications solutions."
    VSIH is a full-service supplier utilizing technology and systems for
marketing initiatives, Internet communications, education and training, and
"edutainment" (educational entertainment).  The company offers imaginative and
integrated solutions through its subsidiaries and employs approximately 1,025
people.  Information about VSI Holdings is available on the company's Web site
at http://www.vsiholdings.com .
    Certain statements contained herein are "forward-looking" within the
meaning of the Private Securities Litigation Reform Act of 1995, such as
statements relating to financial results and plans for future business
development activities, and are thus prospective.  Such forward-looking
statements are subject to risks, uncertainties and other factors which could
cause actual results to differ materially from future results expressed or
implied by such forward-looking statements.