Dealer Advisory Board Established by Autoweb.com to Share Best Practices
7 September 1999
Dealer Advisory Board Established by Autoweb.com to Share Best PracticesNew Direct-to-Consumer Channel Shaped by Board SANTA CLARA, Calif., Sept. 7 -- A Dealer Advisory Board was inaugurated recently by Autoweb.com , the leading consumer automotive Internet service, as a forum for discussing and implementing progressive strategies for Internet automobile retailing. Leading Member Dealers from throughout the country are participating in the new Advisory Board, providing Autoweb.com an opportunity to strengthen the Company's partnership with its Member Dealer network, and furthering its goal of continually improving the automobile purchase experience for both dealers and their customers. The Board is composed of dealers representing a variety of geographic regions -- from Eden Prairie, Minnesota to New York City -- who share a common desire to learn and implement progressive retailing strategies on the Web. "The Dealer Advisory Board provides an excellent opportunity for dealers throughout the U.S. to come together and discuss innovative new concepts for online retailing," said David Greene, vice president of dealer network operations at Autoweb.com. "The Board has already been instrumental in strengthening our relationships with dealers, enabling us to better serve the Autoweb.com customer by providing superior service and a better buying experience." The most recent Dealer Advisory Board meeting, held in San Jose, California, explored the best online selling practices of the attending dealerships as well as those from other top-performing Autoweb.com member dealers nationwide. One key area of discussion was Autoweb.com's direct-to-consumer sales channel, which will help the growing need for dealers to sell more cars through the Internet. This direct-to-consumer channel enables Autoweb.com to shepherd the entire car-buying process for the customer, in partnership with Autoweb.com's dealers, without excluding them from the final transaction. Board members support this new channel and are helping to fine tune its implementation. The Dealer Advisory Board also provided input to Autoweb.com's recent acquisition of SalesEnhancer.com, a sales lead management tool. "The Dealer Advisory Board meeting was an extremely worthwhile learning experience," said Paul Sarzynski, Internet Manager at Jerome Duncan Ford in Sterling Heights, Michigan. "It provided valuable insight into the entire Internet sales process and Autoweb's role as an industry leader in this field." About Autoweb.com, Inc. Autoweb.com is the leading consumer automotive Internet service. With an extensive collection of automotive-related community, content and commerce offerings, Autoweb.com guides consumers through every stage of vehicle ownership from browsing and buying, to enjoying, maintaining and selling. As a trusted intermediary, the Autoweb.com process connects mass market consumers to real-world buying alternatives through the most extensive network of Member Dealers and other commerce partners, and ensures the consumer experience is faster, better and easier.