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Baldor Receives Two Market Engineering Leadership Awards

6 September 1999

Baldor Receives Two Market Engineering Leadership Awards

    FORT SMITH, Ark., Sept. 3 -- Baldor Electric Company
, Fort Smith, Arkansas, based marketer, designer, and manufacturer
of electric motors and drives recently received two Market Engineering
Leadership Awards.  The awards were presented to Baldor by Frost & Sullivan,
an internationally known market research firm.  Baldor was recognized for the
company's product innovation and customer service in the industrial electric
motors marketplace.
    Product Innovation Award -- Baldor received the Product Innovation Award.
This award is given to the company that has demonstrated excellence in product
innovation in the integral horsepower motor market.  Baldor's introduction of
Inverter Spike Resistant(R) (ISR) wire in all three-phase motors one
horsepower and larger was key.  According to Frost & Sullivan, "This award
recognizes the ability of the company to adopt new technology, develop a
well-designed product family, and make significant contributions to the
integral horsepower motor market in terms of product performance."  Baldor's
introduction of ISR wire was an industry first and an excellent example of
increasing the value that customers receive in a product.  Electric motors
wound with ISR wire are up to 100 times more resistant to transient spikes,
high frequencies, and short rise time pulses produced by some inverter
controls.
    Customer Service Award -- Baldor also received the Customer Service Award.
This award is given to the company that demonstrates superior customer
service.  In awarding this, Frost & Sullivan said, "Baldor exemplifies the
best customer service available today in the integral horsepower motor market.
Customer service is defined as the company's ability to build and maintain its
customer relationships through fast response, good support, and fair treatment
of customer complaints and needs in the marketplace."