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Jaguar Cars Posts Best August Ever

3 September 1999

Jaguar Cars Posts Best August Ever
    MAHWAH, N.J., Sept. 2 -- Jaguar Cars today announced that it
achieved a new sales record in the United States for the month of August by
selling 3,457 cars.  The company topped the previous best August record of
2,084 cars in 1987 and was up 87 percent compared with the same month last
year.
    For the month, XJ Series sedan sales totaled 1,038, XK8 sports car sales
were 587 and sales of the all-new S-TYPE sedan were 1,832.  Total year-to-date
sales were 20,352, up 41 percent compared with the first eight months of 1998,
making this the best ever start for a calendar year.
    In Canada, sales were up 164 percent compared with August 1998.  Jaguar
Canada sold 185 cars during the month, topping the same period last year by
115 cars.

                 Current Month U.S. New Vehicle Retail Sales:

                                              XJ Sedans
                         XJ8       XJ8L     VDP      VDP       XJR    Large
                                                    (S/C)            Sedans

    AUG. 99              365        126     417        8       122    1,038
    AUG. 98              677        225     460        0        96    1,458
    % Change                                                         -28.8%
    Daily Selling Rate % Change                                      -28.8%

                              S-TYPE                       XK8
                          V6         V8  Medium    Coupe      Conv   Sports
                                         Sedans
    AUG. 99              980        852   1,832       26       561      587
    AUG. 98                0          0       0       36       355      391
    % Change                                N/A                       50.1%
    Daily Selling Rate % Change             N/A                       50.1%

                                  Total
    AUG. 99                       3,457
    AUG. 98                       1,849
    % Change                      87.0%
    Daily Selling Rate % Change   87.0%


                        YTD U.S. New Vehicle Retail Sales:

                                     XJ Sedans
                         XJ8       XJ8L     VDP      VDP       XJR    Large
                                                     (S/C)           Sedans

    99 YTD             3,925      1,198   2,560      107     1,056    8,846
    98 YTD             4,295      2,014   3,092        0       974   10,375
    % Change                                                         -14.7%
    Daily Selling Rate % Change                                      -14.7%

                              S-TYPE                      XK8
                          V6         V8  Medium    Coupe      Conv   Sports
                                         Sedans
    99 YTD             4,104      3,680   7,784      298     3,424    3,722
    98 YTD                 0          0       0      453     3,577    4,030
    % Change                                N/A                       -7.6%
    Daily Selling Rate % Change             N/A                       -7.6%

                                  Total
    99 YTD                       20,352
    98 YTD                       14,405
    % Change                      41.3%
    Daily Selling Rate % Change   41.3%


                 Current Month CANADIAN New Vehicle Retail Sales:

                                     XJ Sedans                        S-TYPE
                         XJ8        VDP     VDP      XJR     Large       V6
                                          (S/C)             Sedans
    AUG. 99               27         22       1        5        55       53
    AUG. 98               24         30       0        8        62        0
    % Change                                                -11.3%
    Daily Selling Rate % Change                             -11.3%

                        S-TYPE                  XK8
                          V8     Medium   Coupe     Conv    Sports
                                 Sedans
    AUG. 99               54        107       5       18        23
    AUG. 98                0          0       2        6         8
    % Change                        N/A                     187.5%
    Daily Selling Rate % Change     N/A                     187.5%

                                  Total
    AUG. 99                         185
    AUG. 98                          70
    % Change                     164.3%
    Daily Selling Rate % Change  164.3%


                      YTD CANADIAN New Vehicle Retail Sales:

                                       XJ Sedans                      S-TYPE
                         XJ8        VDP     VDP      XJR     Large       V6
                                           (S/C)             Sedans

    99 YTD               165        164       4       85       418      210
    98 YTD               252        298       0      101       651        0
    % Change                                                -36.0%
    Daily Selling Rate % Change                             -36.0%
                        S-TYPE                  XK8
                          V8     Medium   Coupe     Conv    Sports
                                 Sedans
    99 YTD               212        422      27      146       173
    98 YTD                 0          0      49      156       205
    % Change                        N/A                     -15.6%
    Daily Selling Rate % Change     N/A                     -15.6%

                                  Total
    99 YTD                        1,013
    98 YTD                          856
    % Change                      18.3%
    Daily Selling Rate % Change   18.3%

    Notes: VDP = Vanden Plas