Mazda Reports Month-End August Sales
3 September 1999
Mazda Reports Month-End August SalesIRVINE, Calif., Sept. 1 -- Mazda North American Operations (MNAO) reported U.S. sales today of 22,443 units for the month of August. With two national TV spots for the all-new 2000 MPV minivan breaking September 6, Mazda expects total sales to increase dramatically this fall, as the MPV accounts for about ten percent of Mazda's sales. Mazda also expects sales of its best-selling 626 midsize sedan to increase, as the 2000 model, due out this fall, features over 70 changes, including sharpened front and rear styling and sportier, more responsive steering, braking and overall road feel. Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 750 dealerships nationwide and is owned by Mazda Motor Corporation, Hiroshima, Japan. MAZDA SALES FOR AUGUST 1999 MONTH-TO-DATE YEAR-TO-DATE August August% Change August August % Change 1999 1998 1999 1998 Total Vehicles CARS 16,866 23,788 -29.1% 135,162 140,172 -3.6% TRUCKS* 5,577 6,973 -20.0% 32,537 37,180 -12.5% TOTAL 22,443 30,761 -27.0% 167,699 177,352 -5.4% Imported Vehicles CARS 9,503 12,889 -26.3% 73,652 70,776 4.1% TRUCKS* 1,644 1,394 17.9% 4,903 8,601 -42.9% TOTAL 11,147 14,283 -21.9% 78,555 79,377 -1.0% U.S. Assembled Vehicles CARS 7,363 10,899 -32.4% 61,510 69,396 -11.3% TRUCKS* 3,933 5,579 -29.5% 27,634 28,579 -3.3% TOTAL 11,296 16,478 -31.4% 89,144 97,975 -9.0% * Beginning January 1999, the MPV minivan was reclassified as a truck to be consistent with the industry system. MONTH-TO-DATE YEAR-TO-DATE August August % Change August August % Change 1999 1998 1999 1998 Imported Vehicles By Model Cars Protege 6,422 6,433 -0.2% 48,876 41,121 18.8% Millenia 1,536 3,941 -61.0% 11,239 14,316 -21.5% Miata 1,545 2,515 -38.6% 13,537 15,336 -11.7% Trucks MPV 1,644 1,394 17.9% 4,903 8,601 -42.9% U.S. Assembled Vehicles By Model Cars 626 7,363 10,871 -32.3% 61,496 68,986 -10.8% MX-6* 0 28 -- 14 410 -- Trucks 4x2 3,266 4,527 -27.8% 22,217 22,476 -1.1% 4x4 667 1,052 -36.6% 5,417 6,103 -11.2% * discontinued model