Nissan Reports August Sales
2 September 1999
Nissan Reports August Sales; - The Popular Altima Leads the Division With 13,488 Units Sold in August -
GARDENA, Calif., Sept. 1 -- The Nissan Division of Nissan
North America, Inc., (NNA) posted sales of 59,248 units in August, down
2.9 percent from a year ago. Calendar year-to-date sales are up 3.5 percent
versus last year with 401,868 units sold through August.
"As expected, August 1999 sales were off from last year due to the fact
that we relied heavily on aggressive incentive programs in 1998," said Jed
Connelly, Vice President and General Manager, Nissan Division. "We have some
great new vehicles this year and people are taking notice, evidenced by
increased showroom traffic and low days' supply of many of these products."
Nissan's truck sales were up 26.4 percent versus last year, fueled by the
all-new Xterra SUV and Frontier Crew Cab compact truck. Xterra recorded sales
of 6,517 units in August while the Frontier Crew Cab had sales of 3,393 units,
making up 31.4 percent of the Frontier's total sales of 10,819 units. The
Pathfinder had sales of 6,568 units, up 0.5 percent versus last year. The
Nissan Quest posted sales of 3,526 units.
Altima sales of 13,488 units were up 36.6 percent over last year. The
Nissan Maxima had sales of 12,433 units and rounding out the sedans was the
Sentra, which recorded sales of 5,839 units in August.
Combined sales for Nissan and Infiniti Divisions for August totaled
65,696 units. Combined sales for the calendar year totaled 446,420 units, up
4.7 percent versus last year. Sales of Nissan's North American-produced
vehicles totaled 40,218 units in August, which accounted for 67.9 percent of
Nissan's total sales volume.
In North America, Nissan's operations include styling, engineering,
consumer and corporate financing, sales and marketing, distribution and
manufacturing. Nissan in North America, which includes employees and
facilities in the United States, Canada and Mexico, generates more than
90,000 jobs, approximately 20,000 directly and over 71,000 through
approximately 1,500 Nissan and Infiniti retailers across the continent. More
information on Nissan in North America and the complete line of Nissan and
Infiniti vehicles can be found online at http://www.nissandriven.com or contact the
corporate media line at 310-771-5631.
Note: All numbers include Hawaii. Percentage changes based on DSR.
(Or visit the Nissan Online News Bureau at http://www.nissannews.com)
NISSAN NORTH AMERICA, INC.
Sales Report - August 1999
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
Nissan North
America, Inc.
-Total 65,696 71,155 -4.0 446,420 424,241 4.7
Selling Days 25 26 -- 202 201 --
Nissan Division
Total Sales 59,248 63,438 -2.9 401,868 386,355 3.5
NORTH AMERICA
(Memo) - Car 19,356 24,176 -16.7 161,330 179,957 -10.8
- Truck 20,862 15,775 37.5 109,942 76,671 42.7
- Total
North
America 40,218 39,951 4.7 271,272 256,628 5.2
IMPORT
- Car 12,462 16,687 -22.3 86,430 86,519 -0.6
- Truck 6,568 6,800 0.5 44,166 43,208 1.7
- Total
Import 19,030 23,487 -15.7 130,596 129,727 0.2
- Total Car 31,818 40,863 -19.0 247,760 266,476 -7.5
- Total Truck 27,430 22,575 26.4 154,108 119,879 27.9
- (Hawaii)* 393 300 -- 3,149 2,956 --
Infiniti Division
Total Sales 6,448 7,717 -13.1 44,552 37,886 17.0
- Total Car 4,558 5,856 -19.1 32,776 27,153 20.1
- Total Truck 1,890 1,861 5.6 11,776 10,733 9.2
- (Hawaii)* 18 32 -- 138 140 --
TOTAL IMPORT
- Car 17,020 22,543 -21.5 119,206 113,672 4.3
- Truck 8,458 8,661 1.6 55,942 53,941 3.2
- Total
Import 25,478 31,204 -15.1 175,148 167,613 4.0
ALL NUMBERS INCLUDE HAWAII
*Hawaii is broken out separately for information only.