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Toyota Continues Year-Long Sales Surge With Best-Ever August

2 September 1999

Toyota Continues Year-Long Sales Surge With Best-Ever August And Fifth Consecutive Monthly Sales Record
    TORRANCE, Calif., Sept. 1 -- Toyota Motor Sales (TMS),
U.S.A., Inc., today reported best-ever August sales of 134,504 vehicles, an
increase of 2.8 percent over last August, marking Toyota's fifth consecutive
month of record-setting sales.  Calendar-year-to-date (CYTD) sales total
981,734, an increase of 93,094 units, or 10.5 percent, compared to the same
period last year.
    "Toyota's string of five consecutive monthly sales records reflects both
the mood of consumers and the strength of the economy," said Jim Press, TMS
executive vice president.  "Industry sales are expected to cool down, but it's
just taking longer than anticipated."
    Both TMS sales divisions increased sales over the same period last year.
The Toyota Division recorded sales of 117,433 units, up 3.1 percent over last
August.  The Lexus Division posted best-ever August sales of 17,071, up 0.7
percent over the previous mark set last year.
    Camry, America's best-selling passenger car, led the sales charge with
best-ever August sales of 42,624, an increase of 5.1 percent.  Year-to-date
Camry sales are 15.2 percent ahead of last year's record sales pace.  The
popular Corolla compact sedan posted healthy sales of 24,013 units, an
increase of 1.8 percent over the same period last year.
    Toyota Division light trucks recorded best-ever August sales with 45,799
units, an increase of 9.8 percent.  The all-new Tundra full-size pickup
continued its strong debut with 5,193 sales, bringing its three-month sales
total to 17,011.  The Sienna minivan posted a best-ever August with sales of
7,758, up 4.5 percent over the same period last year.  The 4Runner SUV
recorded strong sales of 11,132, an increase of 6.4 percent over last August
and the Land Cruiser SUV recorded 1,467 sales, up 6.6 percent.
    The Lexus Division's record-setting August was led by the RX 300 SUV which
recorded its all-time best-ever sales month with 6,754 units sold, an increase
of 23.8 percent over the same period last year.  The LS 400 luxury sedan also
chipped in with 2,302 sales, up 10.7 percent over last year.
    Sales of North American-built vehicles made up 64.2 percent of total
August sales, up from 61.5 percent the previous year.

                              TOYOTA/LEXUS SALES
                                 AUGUST, 1999

                               CURRENT MONTH          CALENDAR YEAR TO DATE
                                             DSR %                     DSR %
                           1999     1998      CHG    1999      1998     CHG

    TOTAL VEHICLE SALES  134,504  130,814     2.8   981,734   888,640   10.5
     Memo: Total Toyota
      Div.               117,433  113,865     3.1   857,740   788,640    8.8
     Memo: Total Lexus
      Div.                17,071   16,949     0.7   123,994   100,000   24.0

    TOYOTA DIV. IMPORT
     CAR                  12,984   14,762   -12.0    91,834    98,752   -7.0
    LEXUS IMPORT CAR       9,215   10,194    -9.6    67,172    70,425   -4.6
    TOYOTA DIV NA BUILT
     CARS                 58,650   57,409     2.2   436,432   400,260    9.0
    TOTAL TOYOTA CARS     80,849   82,365    -1.8   595,438   569,437    4.6

    SPORT UTILITY
     VEHICLES             25,927   24,526     5.7   194,644   157,269   23.8
      Memo: Lexus Sport
       Utility             7,856    6,755    16.3    56,822    29,575   92.1

    SMALL VANS             7,758    7,424     4.5    64,819    52,393   23.7
    PICKUPS               19,970   16,499    21.0   126,833   109,541   15.8

    * NORTH AMERICAN
     BUILT VEHICLES
    COROLLA               24,013   23,579     1.8   174,197   171,649    1.5
    CAMRY                 29,816   26,438    12.8   223,230   176,577   26.4
    AVALON                 4,821    7,392   -34.8    39,005    52,034  -25.0
    SIENNA                 7,758    7,421     4.5    64,819    52,309   23.9
    PICKUP                19,968   15,582    28.1   126,617   103,305   22.6
    TOTAL                 86,376   80,412     7.4   627,868   555,874   13.0
    N.A. VEHICLES %
     OF TOTAL              64.2%    61.5%             64.0%     62.6%

    SELLING DAYS              26       26               205       205
    DSR = DAILY SELLING RATE