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Kia Winds up Summer with Second-Best Sales Month Ever

2 September 1999

Kia Winds up Summer with Second-Best Sales Month Ever; Year-to-Date Sales Increase 55 Percent

    IRVINE, Calif., Sept. 1 -- Kia sales continued to climb in
August with the second-best sales month in company history.  With sales of
13,138 units, Kia sales were up 64 percent versus August 1998.  These
tremendous sales figures are, in large part, a result of Kia's month-long Y2K
(Yes2Kia) advertising campaign.
    Sales of the Sephia compact sedan rose 44 percent above those of the same
month last year, at 7,779 vehicles.  The Sportage sport-utility vehicle
exploded with sales of 4,936 vehicles, a 105-percent increase from last
August.  Sportage 2-Door Convertible sales were nearly double those of last
August.  Kia's year-to-date sales through the first eight months of 1999 are
55 percent higher than in 1998.
    August also marked the sale of Kia's 300,000th vehicle in America.  The
company began selling cars here in 1994.  Kia Motors America is the sales,
marketing and service arm of Kia Motors Corp. in Seoul, South Korea.

                          MONTH OF AUGUST              YEAR-TO-DATE

    Model               1999           1998         1999        1998
    Sephia              7,779         5,392        57,000       40,402
    Sportage            4,936         2,412        30,154       17,846
    Sportage 2-Door
     Convertible          423           212         3,678          384
    Total              13,138         8,016        90,832       58,632