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Toyota Announces Prices on 2000 Model Year Trucks and SUV's

30 August 1999

Toyota Announces Prices on 2000 Model Year Trucks and SUV's

    TORRANCE, Calif., Aug. 27 -- Toyota Motor Sales (TMS),
U.S.A., Inc., released manufacturers suggested retail prices (MSRP) today on
all 2000 model trucks and sport utility vehicles (SUV).
    For 2000, the RAV4 SUV adopts the All Weather Guard Package as standard
equipment.  In addition, silver painted bumpers and side cladding are now
available in the RAV4 value package.  The overall MSRP for the 2000 RAV4
increases by $250, or 1.4 percent with a minimal comparably equipped price
(CEP) increase of $180, or 1.0 percent.
    The popular 4Runner SUV adds more standard equipment on all three grades.
In addition to a standard-equipped All Weather Guard Package on all grades,
the base grade 4Runner also receives a digital clock and rear window
wiper/defogger as standard equipment.  Limited and SR5 grade 4Runners are now
standard-equipped with daytime running lights and audio upgrades.  On average,
the 4Runner received an overall price increase of 2.0 percent, or $581.
However, the CEP of the 2000 model year 4Runner increased a modest 1.0
percent, or $291.
    The legendary Land Cruiser full-size SUV receives additional safety and
convenience features for 2000 that include four-wheel traction control,
Vehicle Skid Control, Brake Assist and Electronic Brake Distribution and
six-disc, in-dash CD changer.  In addition, leather-trim seats and power
moonroof, previously available as options, are now standard equipment.
Although the MSRP of the Land Cruiser has increased 9.0 percent, or $4,210,
the CEP has risen only 1.5 percent, or $695.
    All Tacoma compact pickup Xtracab models now have standard-equipped All
Weather Guard Packages and all Limited grades now include a Deluxe 3-in-1
AM/FM/Cassette/CD audio system with four speakers as standard equipment.  In
order to simplify the buying process for consumers, Value Package pricing has
been restructured and offset by a MSRP reduction, averaging 6.5 percent, or
$1,148.
    Prices for the 2000 Tundra full-size pickup were announced in May and
remain unchanged.
    Excluding some new vehicles whose prices have not been announced yet, the
overall sales weighted CEP for Toyota division carryover vehicles has
increased an estimated 0.7 percent.