Volvo Endorses Reynolds and Reynolds' Service Marketing Program
27 August 1999
Volvo Endorses Reynolds and Reynolds' Service Marketing Program
DAYTON, Ohio--Aug. 27, 1999--Volvo Cars of North America today announced its endorsement of The Reynolds and Reynolds Company's automotive Service Marketing Program. Reynolds' Service Marketing Program currently communicates with over 10 million consumers each quarter for over 5,500 North American automotive retailers."Volvo is pleased to endorse Reynolds' Service Marketing Program," said Phil Cabot, manager, Sales Business, Volvo Cars of North America. "This program will greatly enhance the consumer retention efforts of our retailers and will improve their parts and service sales as well."
Reynolds' Service Marketing Program offers a variety of communications, including new car "thank you" letters and mileage-driven service reminders, which automatically generate communications based on driving patterns. Also included is the Reactivation Program, which targets inactive service consumers. This program utilizes service coupons to reactivate the "inactive" consumers who make up nearly 70 percent of a retailer's consumer population.
"The Reactivation Program gives a retailer powerful reporting for tracking the communications' effectiveness and making critical adjustments," said Tom Suttmiller, senior vice president and general manager of Reynolds' Automotive Products and Services Group. "Lost consumers are lost revenue. By focusing efforts on reactivating past consumers, retailers receive higher response rates and a dramatically improved return on investment."
"Customer relationship management is the key to success in automotive retailing," Suttmiller continued. "Our Service Marketing Program strengthens the relationship between retailers and consumers at all stages of vehicle ownership while enabling retailers to generate more service revenue."
Suttmiller added that this Service Marketing Program could be expanded in the future for Volvo with Reynolds' new Web-enabled eService Reminders. "This Web-enabled process allows auto retailers to perform service marketing through direct, on-line interaction with their consumers, delivering a true consumer relationship management solution," he said.
Key benefits of the Web-enabled eService Reminders include 24-hour, 7-day-a-week availability; automatic gathering of critical information on Internet consumer behavior; more convenient and responsive consumer care; and the ability to let consumers personalize the e-business relationship.
Reynolds and Reynolds, headquartered in Dayton, Ohio, is a leading provider of integrated information management systems and related value-added services to automotive and general business markets. The company reported revenues of $1.53 billion for the 12 months ended June 30, 1999. For more information on Reynolds and Reynolds, visit www.reyrey.com, or call The Reynolds and Reynolds Information Hotline at 1-888-4REYREY.