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International Speedway Corporation Announces Record Attendance and Viewership for NASCAR Weekend At Michigan Speedway

26 August 1999

International Speedway Corporation Announces Record Attendance and Viewership for NASCAR Weekend At Michigan Speedway

    DAYTONA BEACH, Fla.--August 26, 1999--International Speedway Corporation today announced record attendance and television viewership for the NASCAR Winston Cup Series Pepsi 400 presented by Meijer and the NAPA 200 Busch Series, Grand National Division events held August 21 and 22 at Michigan Speedway. The facility’s approximately 125,000 grandstand seats were sold out for the Winston Cup event, including an additional 13,500 seats added since last year’s event.
    The record attendance at the track for the Pepsi 400 was complemented by record television viewership for the event. The ESPN broadcast of the Pepsi 400 received a record 5.3 rating which equates to a 14 percent increase in households over the previous year. In addition, ISC’s MRN Radio, "The Voice of NASCAR Racing" and the nation’s largest independent sports radio network, had a record 504 affiliates carrying the race throughout the country.
    William C. France, Chairman and Chief Executive Officer of International Speedway Corporation, commented, "The ability to sell out the additional seating capacity at Michigan Speedway supports the Pepsi 400’s popularity as it continues to represent Michigan’s largest sporting event, a distinction it has held for the last eight years. The successful running of the events marked ISC’s first race weekend held at a facility formerly owned by Penske Motorsports. ISC demonstrated its ability to work effectively with the former Penske team to orchestrate an impressive weekend of racing excitement. We look forward to hosting events at all of our newly acquired facilities in the future as our broadened base of operations enhance the motorsports experience for all of our fans."
    International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company currently owns and/or operates 10 major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan Speedway in Brooklyn, Michigan; California Speedway in San Bernardino County, California; Homestead- Miami Speedway in Florida; Phoenix International Raceway in Arizona; Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York, and Nazareth Speedway in Pennsylvania. Other track interests include the operation of Tucson (Arizona) Raceway Park and an indirect 37.5% interest in Raceway Associates, LLC, which owns the Route 66 Raceway and is developing a superspeedway in the Chicagoland area. The Company also owns and operates MRN Radio, the nation’s largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales; Motorsports International, a producer and marketer of motorsports-related merchandise; and CompTire, which distributes and sells Goodyear brand racing tires in the Midwest and Southeast regions of the United States. For more information, visit the Company’s website at www.iscmotorsports.com.

Statements made in this release that state the Company’s or management’s beliefs or expectations and which are not historical facts or which apply prospectively are forward-looking statements. It is important to note that the Company’s actual results could differ materially from those contained in or implied by such forward looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements is contained from time to time in the Company’s SEC filings including but not limited to the 10-K and subsequent 10-Q’s. Copies of those filings are available from the Company and the SEC.