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Automotive Retail Industry Converges On Atlanta to Discuss CRM

25 August 1999

First Conferences: Automotive Retail Industry Converges On Atlanta to Discuss CRM

    SAN FRANCISCO, Aug. 25 -- Leading automotive retail companies
will converge on Atlanta this fall to attend "Customer Relationship Management
for Internet Auto Sales" at the Omni Hotel At CNN Center in Atlanta,
November 10-11 (http://www.firstconf.com/auto/crm) .
    Executives of leading auto companies including Planet Automotive, General
Motors, Hendrick, Lithia, Autonet Inc. and Ford have already confirmed they
will be attending.
    "The application of web based customer management techniques is set to
offer huge rewards to those dealerships that get it right.  At conferences we
have gone beyond discussion of how to build pretty web sites to the more
serious issues of how to price the product, how to compensate Internet
salespeople, and how to have consistent selling processes every day for every
Internet customer," says Vice President of Internet Marketing, Mike Mcfall
from AutoNation, Inc who will be presenting at the event.
    McFall is joined by Maryann Keller of priceline.com, Anne Delligatta of
autobytel.com, Jeff DeBoer from Litha Motors, John Holt of The Cobalt Group,
and Mark Brown of Reynolds & Reynolds among many others.  The conference
program is packed with practical examples and case studies from those
companies already developing CRM to kick start e-business programs.  The event
is sponsored by Dealer Magazine.
    Attendees can look forward to a program that examines how CRM and
e-business is transforming profits in the automotive retail industry.
    Presentations will be interactive with Q&A sessions from the speakers and
a highly focused exhibition will give delegates the opportunity to see
practical CRM solutions from appropriate companies.
    "Customer Relationship Management for Internet Auto Sales" is part of an
ongoing series of automotive events organized worldwide by First Conferences.

    For further information, please contact:

    Toby Webb, Conference Director, First Conferences

    Email: toby@firstconf.com
    Phone: Toll Free 1-800-814-3459 (outside USA +44-171-400-9561)
    Fax: Toll Free 1-800-814-3460 (outside USA +44-171-400-9511)
    Website: http://www.firstconf.com/auto/crm