Lincoln LS Order Banks Full for Year
19 August 1999
Lincoln LS Order Banks Full for Year
IRVINE, Calif., Aug. 19 -- Just two and a half months after
launch, the new Lincoln LS is "sold out" with dealers placing orders for the
entire projected 1999 production of Lincoln LS sedans.
Since June 1, dealers have ordered over 30,000 vehicles, matching the
company's planned projection for the year.
"We are delighted to have all of this year's production taken by dealers
this early in the launch. Consumers are clamoring for the Lincoln LS and our
dealers are running to keep it in supply," says Jim Rogers, Lincoln Mercury
general marketing manager. "Our goal from the beginning was to provide our
dealers and customers alike, with an American-built, driver-oriented, luxury
sports sedan."
As an all-new entry into the fast-growing luxury sports sedan segment, the
Lincoln LS is designed to target the contemporary luxury buyer. "The reason
we have achieved so many orders so early is that we are reaching out and
attracting a new kind of customer to Lincoln with performance, comfort and a
price that will surprise," Rogers goes on to say.
"We have not been able to keep the cars on the lot. The Lincoln LS is
truly a world class driving vehicle. The fact that we have orders for 30,000
speaks for itself," said Ramon Alvarez, president, Riverside Lincoln Mercury
in Riverside, California.
The Lincoln LS with a V-8 has a starting price of $35,225, thousands of
dollars less than competitive V-8 luxury sedans; the LS with a V-6 and
automatic transmission starts at $31,450; and the LS V-6 with a five speed
manual and standard sport package starts at $32,250. All prices include $535
in destination and delivery charges.
Lincoln Mercury headquarters is based in Irvine, California, where they
market a full line of Lincoln and Mercury products. The Lincoln product line
includes Town Car, Navigator, Continental and LS. The Mercury product line
includes Cougar, Sable, Grand Marquis, Mountaineer, Villager and Mystique.