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Organic Expands Operations Into Detroit

17 August 1999

Organic Expands Operations Into Detroit

Leading Online Business Builder Opens New Detroit Office to Service Automotive
 Industry's Expanded Efforts on the Internet; First Client is DaimlerChrysler

    SAN FRANCISCO, Aug. 17 -- Organic, Inc., the preeminent
builder of online businesses, today announced that it has expanded operations
into Detroit. DaimlerChrysler, one of the world's largest automakers, is the
office's first client.
    Organic will collaborate with DaimlerChrysler to enhance the automaker's
Internet presence and to strengthen relationships with consumers online.
Organic's Detroit office will also serve the needs of other corporations in
the region.
    "Our expansion into Detroit will enable us to better serve
DaimlerChrysler, and extend Organic's reach into a dynamic new Internet market
segment -- the auto industry," said Jonathan Nelson, CEO of Organic. "The
Detroit office will allow us to leverage our presence in this region,
strengthen our relationship with DaimlerChrysler, and help Organic to attract
new businesses as well."
    The Detroit office is headed by Letitia Pemberton-Devlin, vice president
and managing director. Ms. Pemberton-Devlin is responsible for managing and
overseeing the Detroit office, with a current staff of over 100 employees, and
its clients. Prior to joining Organic, Pemberton-Devlin was the general
manager at Magnet Interactive Communications' Seattle office and international
division. She has also held senior positions at Bowne Global Solutions, the
world's largest software localization company, and China Business Associates,
the leading distributor of personal computers and software to Mainland China.
    Organic's Detroit office will offer a complete range of services including
strategic consulting, e-commerce development, engineering, and interactive
design and production. The full-service office is integrated with Organic's
corporate and regional offices, which together employ over 600 of the
industry's most strategic and talented minds.

    About Organic, Inc.
    Founded in 1993 by Jonathan Nelson and three others, Organic, Inc.
( http://www.organic.com/ ) builds businesses online for major brand name
companies and Internet start-ups. Its visionary approach and experience has
enabled Organic to create unique and effective e-commerce and communications
solutions for its clients. Organic's services incorporate every component
involved in online business building. These services include:  strategic
marketing and technology consulting, consumer research, e-commerce site
development and production services, software development, online marketing
and advertising, marketing communications and public relations services, and
logistics management and consulting. Organic's clients include global brands
and e-commerce category leaders such as CDNOW, DaimlerChrysler, Payless
ShoeSource, Iomega, and Lucent Technologies. Organic has offices in
San Francisco, New York, Chicago, Detroit, London, and Sao Paulo, Brazil.