Sweepstakes Winner Will Take Private Jet and $25,000 to Bowl Games in Phoenix, Los Angeles and New Orleans
16 August 1999
Sweepstakes Winner Will Take Private Jet and $25,000 to Bowl Games in Phoenix, Los Angeles and New Orleans
LEXINGTON, Ky.--Aug. 16, 1999--Action' Promotion
Among the 37,491,078(a) college football fans in the country, one will leave the house on December 31, 1999, collect three friends and board a private jet headed to three premier, post-season bowl games. The Grand Prize winner of Valvoline's Catch the Action Sweepstakes will ring in the new millennium by partying like it's 1999, and attending bowl games in Los Angeles on Jan. 1, Phoenix on Jan. 2 and New Orleans on Jan. 4, with VIP accommodations in each city and $25,000 in spending money.
From Aug. 16 through Nov. 5, football fans can enter Valvoline's Catch the Action Sweepstakes by following instructions found on specially marked packages of Valvoline products. Entry forms can also be found at participating retailer and installer locations, as well as on-line at www.valvoline.com. Additional information and entry forms can be obtained by calling 1-800-TEAM-VAL or by visiting one of Valvoline's Catch the Action Sweepstakes Tailgating events.
In addition to the Grand Prize, the Catch the Action Sweepstakes will award eight big-screen televisions, 500 one-year subscriptions to Sports Illustrated, thousands of performance checks redeemable for quality, high-performance Valvoline motor oils, SynPower automotive chemicals and Eagle One appearance products.
The Grand Prize winner will be announced on December 4 during ABC-TV's "Valvoline Halftime `99" at the SEC Championship game in Atlanta. Among other perks of the Grand Prize are first-class accommodations in each city, VIP treatment, limousine service and the chance to ring in the new millennium with the stars at a New Year's Eve bash in Los Angeles.
"You can always tell the guys who use Valvoline because we love college football," said Valvoline President, James J. O'Brien. "Someone's going to fly in grand style to Los Angeles, Phoenix and New Orleans to watch the best in college football battle it out for the national championship. What a way to begin the new millennium!"
Valvoline will also give fans the opportunity to enter the contest by visiting one of the Catch the Action Sweepstakes tailgating events occurring at several premier college football games this fall. Fans at the tailgating events will have a chance to win a big-screen television given away at each game.
Additionally, the fuselage of a private jet, similar to the one that will transport the Grand Prize winner to each of the three bowl games, will be on display for fans at each Valvoline Catch the Action tailgating event.
"Valvoline is proud to continue its relationship with college football," said Steven A. Kirchner, vice president of worldwide marketing. "Through our support of the game, this sweepstakes gives us an opportunity to reward fans as well as our loyal customers. This is going to be quite a party."
(a) Source: NCAA
Valvoline will be hosting a tailgate event at the following games. Other dates to be announced.
August 29 Meadowlands, NJ
Kickoff Classic Ohio State vs. Miami, FL
September 4 Ann Arbor, MI
Notre Dame @ Michigan
September 11 Columbus, OH
UCLA @ Ohio State
Additionally, consumers purchasing a case of Valvoline motor oil or a professionally installed oil change using Valvoline motor oil can mail in for a free AM/FM headphone radio ($2.50 postage and handling required) throughout the promotional period. This is Valvoline's way of ensuring that all fans will be able to "catch the action" throughout the year. For more details on this promotion and other Valvoline promotions visit our Web site at www.valvoline.com or call 1-800-TEAM-VAL.
Valvoline motor oil is the No. 1 choice of top mechanics for use in their own vehicles. Valvoline, a division of Ashland Inc., has been serving American motorists longer than any other motor oil company and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 140 countries. Best known for its Lubricants, Valvoline also markets Eagle One appearance products, Zerex antifreeze/coolant, SynPower Performance Products and Pyroil automotive chemicals and refrigerants. Valvoline is a member of the Ashland Inc. family of companies. For more information about Valvoline, visit the company's Web site at www.valvoline.com.
Media: For Catch The Action logo e-mailed in digital file, contact: Bill Norris bill_norris@edelman.com