Quepasa.com Signs Advertising, Content and e-commerce Partnership With AutoNation

16 August 1999

Quepasa.com Signs Advertising, Content and e-commerce Partnership With AutoNation

    PHOENIX--August 16, 1999--Quepasa.com , the premier online community for the U.S. Hispanic market, announced today a strategic advertising, content and e-commerce partnership with AutoNation, Inc. , the world's largest retailer of automobiles on and off the web.
    "This partnership is yet another part of quepasa.com's strategy to provide relevant content and purchase opportunities to our online U.S. Hispanic community," stated Gary L. Trujillo, chairman & CEO of quepasa.com. "This is only the beginning of the opportunities that we will be able to bring to the U.S. Hispanic marketplace through the Internet."
    Under the terms of the agreement, quepasa.com will receive advertising revenue and fees from AutoNation and AutoNation will be the exclusive automotive retail provider of online research and buying services to the quepasa.com community of users. AutoNation operates AutoNationDirect.com, the virtual dealership that sells more vehicles at low, no-haggle prices than any other web site on the Internet.
    "This exciting opportunity with quepasa.com broadens AutoNationDirect.com's online reach," said Scott Barrett, AutoNation's Senior Vice President of Information Technology and CIO. "Through quepasa.com, AutoNationDirect.com will be reaching one of the country's largest online audiences of Hispanics, an audience that includes many potential vehicle buyers."

    About quepasa.com

    Quepasa.com provides the rapidly growing U.S. Hispanic market with information and interactive content available in both Spanish and English. The site was founded in 1998 and includes a search engine, free e-mail, free Web pages, Spanish-language news feeds, worldwide weather information, chat rooms, games, maps, and message boards. Over the past six months, quepasa.com has experienced a 133% compound monthly growth rate in page views. Quepasa.com has entered into strategic partnerships with leading providers of media, content and technology including: Hispanic Business Magazine, Miami Herald Online, Reuters NewMedia, Inc., Telemundo Network Group, Fox Sports World Espanol, WeatherLabs, Inc., Inktomi, GTE Internetworking and Exodus Communications.

    About AutoNation

    Based in Fort Lauderdale, Fla., AutoNation is a Fortune 100 company (No. 83) with more than 400 new vehicle franchises, 42 AutoNation USA used vehicle megastores and $18 billion in annual revenue. AutoNation is also the leading online retailer of automobiles through its AutoNationDirect.com brand and its more than 270 dealership web sites. The Company's vehicle rental businesses include Alamo Rent-A-Car, Inc., National Car Rental System, Inc. and CarTemps USA, which collectively have operations nationwide and in more than 65 countries.