CBS will compete with its advertisers
16 August 1999
CBS Corporation Acquires 22% of Wrenchead.com, Inc., for $33 Million in Advertising and PromotionCBS Expands Internet Portfolio with Wrenchead.com, the Most Comprehensive Online Auto Parts Superstore Web Site Joins with CBS Cable to Explore Development of Programming on TNN NEW YORK, Aug. 16 -- CBS Corporation and Wrenchead.com, Inc., a privately held company, today announced that CBS has acquired a 22% equity stake in Wrenchead.com, Inc. In exchange, Wrenchead.com, the company's Web site, will receive $33 million of advertising, promotion and other consideration, over a term of four years, across CBS's media properties, including television, radio and outdoor. Infinity Broadcasting Corporation , the Company's majority-owned out-of-home media subsidiary, will receive a pro rata share of the investment. In addition, CBS Cable will work with Wrenchead.com to explore the development of programming targeting the automotive enthusiast for its country lifestyle cable channel, TNN. Wrenchead.com, a Web site dedicated to automotive enthusiasts of all types, currently offers its members an easy and expedient way to search and order parts for any make or model vehicle. The site also provides links to other automotive-related enterprises and will soon offer car and truck accessories, how-to information, news and forums. "We are very excited about the role this site will play in our growing family of new media interests," said Mel Karmazin, President and Chief Executive Officer, CBS Corporation. "In broadcast and in cable, CBS is the most active media company in motor sports. This new association with Wrenchead.com enables us to deliver these viewers into a Web community that serves their needs and provides a strong forum for e-commerce." "Wrenchead's mission is to provide our customers with the right product, at the right price, right on time," said Gus Conrades, Chief Executive Officer, Wrenchead.com, Inc. "We also want to offer a site where people of common interests can exchange information and share their enthusiasm. That same audience tunes in every day to CBS -- both at home and in their cars. We are very happy to become a part of the media mix that serves that large and growing audience, particularly about the potential programming synergy we're now exploring with TNN." "TNN attracts a large audience of loyal motor sports fans and automotive enthusiasts who desire detailed do-it-yourself instruction from TNN programming and the easy access to automotive accessories that Wrenchead.com offers," said David Hall, President, TNN. "Our research shows that more than 23 million viewers of TNN Motorsports programming maintain and repair their own automobiles. The combined expertise of TNN and Wrenchead.com would drive traffic to the Web site as well as create a cross-media community based on enthusiasm and desire for information about car maintenance and repair." Mr. Hall added that TNN programming plans may be announced as early as the AAIA (Automotive Aftermarket Industry Association) show, a major automotive parts convention held during Automotive Aftermarket Industry Week, scheduled for Nov. 2-5 in Las Vegas. CBS currently has Internet investments in SportsLine USA, Inc. , MarketWatch.com, Inc. , StoreRunner Inc., Office.com Inc., ThirdAge Media, Inc., Medscape, Inc., and Switchboard Incorporated. In addition, CBS Corporation recently announced that it had signed a definitive agreement to exchange promotion and advertising for equity in Rx.com, Inc., as well as a letter of intent for a similar arrangement with hollywood.com. Wrenchead.com sells brand name auto and truck parts, accessories, performance products and consumer merchandise on the web. Wrenchead.com exists to enrich the experience of people who love cars and trucks by offering help with installation, maintenance, repair and a community of interest for the motorsports enthusiast, hobbyist, collector and the do-it-yourselfer. CBS Corporation, the world's largest pure-play media company, is composed of CBS Television, Cable and a majority stake of Infinity Broadcasting Corporation, its radio and outdoor businesses. CBS Television is comprised of the CBS Television Network and 14 CBS owned television stations, seven of which are in the Top 10 markets. CBS Cable consists of two country networks and regional sports operations. Infinity Broadcasting Corporation operates 163 radio stations and TDI, the Company's outdoor business. Infinity recently entered into an agreement to acquire Outdoor Systems, Inc. Note: Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of CBS to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Reference is made to the Company's Annual Report on Form 10-K for the 1998 year and subsequent reports filed with the Securities and Exchange Commission for additional information concerning such risks and uncertainties.