The California State Automobile Association Appoints Rose Guilbault

16 August 1999

The California State Automobile Association Appoints Rose Guilbault as Vice President, Corporate Communications and Public Affairs

    SAN FRANCISCO--Aug. 16, 1999--CSAA, the AAA affiliate in Northern California, Nevada and Utah, has named Rose Guilbault its new Vice President of Corporate Communications and Public Affairs. Guilbault brings many years of media and community affairs experience to her new role. Guilbault will oversee all aspects of the 3.9 million member association's public affairs functions, including community relations, media relations, and governmental affairs.
    "Rose brings extensive public and community affairs experience to AAA," said AAA President and CEO James Molinelli. "She is highly regarded throughout the country for her efforts and leadership with diverse community organizations. As a dedicated media professional, she has long been a respected voice in the community. We look forward to Rose playing an important role with AAA as we move into the 21st century."
    Guilbault most recently served as KGO-TV's (ABC, San Francisco) Editorial and Public Affairs Director. In that role she directed the station's community relations and public service initiatives. As Editorial Director, she also coordinated the research and content selection for the station's commentaries. Guilbault also hosted a weekly public affairs program for KGO-TV, covering local news issues, lifestyles and contributors to Bay Area communities.
    Previously Guilbault was a producer/director with KPIX-TV (CBS, San Francisco) from 1975-78. She also worked at KGO radio in production and at KNTV in San Jose as an interviewer/producer for the public affairs program. In 1978, she was awarded an Emmy for Outstanding Achievement in Children's Specials.
    Guilbault has a long history of success and recognition for her work with special community projects, including San Francisco's annual "Self-Help for the Elderly Walkathon" and "AIDS Walk San Francisco." Under her leadership at KGO-TV, the public affairs department launched "Profiles in Excellence," three programs produced annually to salute African-Americans, Asian Americans and Hispanic Americans. In 1991, President Bush appointed Guilbault to the President's Advisory Commission on Education Excellence for Hispanic Americans.
    Fluent in Spanish and English, Guilbault earned a bachelor's degree in journalism from San Jose State University, an M.A. from the University of San Francisco and an M.B.A. from Pepperdine University. She is a member of the Board of Governors for the Commonwealth Club of California. She is also on the Board of Trustees for the College of Notre Dame. Her former monthly column on the Hispanic experience for "This World" in the San Francisco Chronicle won a Eugene Block Journalism Award for advancing social justice and human rights.
    Established nearly 100 years ago, the AAA affiliate of Northern California, Nevada and Utah offers a wide array of automotive, travel, insurance and financial services to its nearly four million members. It is the second largest regional affiliate of the national AAA organization, which has more than 42 million members in the United States and Canada.