Casio, Inc. Partners with Ford Motor Company
11 August 1999Casio, Inc. Partners with Ford Motor Company to Award G-Shock and Baby-G Watches to New Focus Owners
DOVER, N.J., Aug. 10 -- Casio, Inc. will team with Ford Motor Company to give new Focus owners the ever popular G-Shock and Baby-G Shock watches when they purchase the new car, it was jointly announced today by Joe Jagelka, director, premium division at Casio Inc. and Ford Motor Company. Launching in late September, the all new Focus will be available in the United States and will offer this premium gift starting in September 1999. "We are extremely excited by this opportunity to partner with Ford's newest compact car -- the Focus," said Jagelka. "The Focus' targeted demographic profile aligns perfectly with that of G-Shock." All the G-Shock and Baby-G models selected by Ford have 12 unique features including: shock resistant, 100M/200M water resistance, countdown timer, Electro-Luminescent backlight, hourly time signals, auto calendar and stopwatch. Focus owners will be offered either a G-Shock or Baby-G watch from seven different models in over 10 colors and styles. G-Shock and Baby-G watches are designed to withstand any extreme condition. Also, its endorsement of alternative sports and music is a testimony to the authenticity of the individuals that wear them. They belong to people who have a flair for style and a passionate determination to succeed at whatever they set out to do. "This is just the start of what will be a multi-faceted marketing program, with the Ford Motor Company, said Marty Gormley, vice president of the timepiece division. "We position our products as not just a watch, but a lifestyle. G-Shock and Ford Focus target young people who demand products that fit in with their active lifestyle." As the 1999 European Car of the Year, the new Ford Focus is designed to raise the standard of what a small car should be with new levels of roominess, comfort, driving dynamics and safety. The Focus will be available in three body styles including a sporty three-door, four-door sedan and a versatile wagon. Ford Division, the largest automotive marketing sales division in the world, has been the top-selling U.S. brand for the past 12 consecutive years with 1998 combined car and truck sales of $3.3 million. Celebrating it's 50th anniversary, Ford Division is home to 11 product lines, including the Ford F-Series pick-up, the number one selling pick-up in the world; the Ford Explorer sports utility vehicle, the top selling SUV; and the Ford Mustang, which will be celebrated on a U.S. postage stamp this year as an American icon. Casio, Inc., Dover, NJ, is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc., with sales over $450 million, markets a full line of watches, calculators, business organizers, palm-size PC's, musical keyboards, audio and video products, electronic cash registers, digital imaging products and other consumer electronic products. Photos of G-Shock/Baby-G watches available upon request.