Permatex Inc. Automotive Products Business Launched
11 August 1999
Permatex Inc. Automotive Products Business Launched -- Acquisitions a Top PriorityHARTFORD, Conn., Aug. 10 -- Newly formed Permatex(R) Inc. announced today the acquisition of Loctite's automotive products business from The Loctite Corporation. Terms of the sale were not announced. The Jordan Company LLC, a New York Investment firm, and its affiliates formed Permatex Inc., provided the capital and arranged the transaction. Automotive Performance Group, Inc. and senior management will also own equity in the new company. Permatex Inc. is a leading manufacturer, distributor and marketer of premium functional chemical products to the automotive maintenance and repair markets in North America. The Hartford, Conn., company named Pat Formica as president. Formica, age 48, has substantial experience with Permatex, having been its vice president and general manager for the past three years. Formica outlined the company's growth strategy, which will be centered on acquisitions. "We're looking for opportunities to leverage the main strengths of Permatex by acquiring complementary automotive businesses, products and brands that we can easily bolt on to our existing framework. We will then integrate the acquired businesses into the Permatex organization to rapidly expand sales and profits," Formica said. "The Permatex business was acquired by Loctite two decades ago and was melded into their larger industrial products oriented organization. That's all changed now. We are back in the marketplace as a purely automotive products business," he added. "Frankly, it is our intention to build this company into an industry giant," Formica explained. "In addition to growth through acquisitions, we also plan to expand our well-recognized products under the Permatex(R), Right- Stuff(R) and Fast Orange(R) brand names into new categories and markets. "Permatex leaves the gate with tremendous assets. We have powerful brands with leading market shares in substantially all of our core technologies; strong, long-standing customer relationships; and a highly trained and effective sales force. We are supported by an excellent distribution network and state of the art manufacturing." Formica said that the new Permatex business has been very successful in recruiting top marketing, sales, financial and operations talent. "We have a great leadership team in place. The Permatex management group has deep automotive aftermarket experience and skills, as well as the entrepreneurial spirit necessary to implement our aggressive growth plans." Permatex markets and sells leading automotive repair and consumer products sold under a variety of well-recognized brand names, such as Permatex, Right- Stuff and Fast Orange.