Metaphase Symposium Highlights Strategies of Market Leaders

10 August 1999

Metaphase Symposium Highlights Competitive Strategies of Market Leaders; Scott McNealy, Sun Microsystems CEO, Headlines Luminary Speakers

    CINCINNATI--Aug. 10, 1999--SDRC , a leading global supplier of enterprise product development solutions and developer of I-DEAS(R) and Metaphase(R) Enterprise(TM) software, today announced its Metaphase Symposium, to be held September 20, 1999, in Minneapolis, Minnesota. Themed "The Competitive Edge," the Symposium brings together an impressive roster of world-leading manufacturers, business strategists and industry analysts to discuss the strategies of leveraging technology for a competitive advantage.
    Symposium keynote speakers Scott McNealy, chairman and CEO, Sun Microsystems; and Fred Wiersema, global strategist and author of "The Discipline of Market Leaders", will discuss the critical role of technology in today's highly competitive manufacturing marketplace. McNealy offers the dual perspective of technology provider and Metaphase customer, discussing the impact of product data management on Sun's business and the combined impact of Sun and Metaphase technology for global manufacturers.
    Open to engineering and manufacturing professionals worldwide, the Metaphase Symposium addresses the value of all product-related data and processes as intellectual capital, and the business impact of leveraging that information across the business enterprise.
    "Metaphase harnesses the power of intellectual capital to drive product innovation and help companies create a sustainable competitive edge," said Bill Weyand, chair, president and CEO of SDRC. "Product data management (PDM) has emerged as a formidable weapon in today's highly competitive marketplace, and Metaphase leads the industry in production deployment. This Symposium highlights the variety of industries and breadth of companies using PDM, providing attendees with invaluable information about improving their businesses with Metaphase."
    World-leading Metaphase customers, including Boeing, Nissan, ABB, Abbott Labs, Alstom, General Dynamics, Ford Motor Company, Mazda, Epson and Seagate Technology, will discuss the competitive edge Metaphase has given their businesses. Their examples are rich with success metrics of better market position, reduced costs, improved product quality and accelerated time-to market.
    As PDM technology matures as a critical business application, its growing impact as a driver for strategic business initiatives is more clearly defined. Symposium speaker David Burdick, vice president for the Manufacturing Applications Strategies Service of GartnerGroup, will address the growing role of PDM technology across the extended enterprise. Industry analyst Ed Miller, president of CIMdata, will share insights for quantifying the business value of information technology solutions and measuring return-on-investment.

    About SDRC

    SDRC (Structural Dynamics Research Corporation) is one of the world's leading providers of enterprise product development solutions with its suite of mechanical design automation software and product data management software. The Company's products, coupled with value-added services, help manufacturers optimize product development early in the design process, enabling them to reduce cost and cycle time while significantly improving quality and time to market. SDRC provides the award-winning I-DEAS(R) product suite of integrated CAD/CAM/CAE software, and the market-leading PDM software, Metaphase(R) Enterprise(TM), which is developed, marketed and supported by SDRC's Metaphase Technology Division. SDRC employs more than 2,500 people worldwide, with 77 offices in 18 countries throughout the Americas, Europe, and Asia/Pacific.

    http://www.metaphasetech.com
    http://www.sdrc.com

    Note to Editors: SDRC and Metaphase are registered trademarks, and Metaphase Enterprise is a trademark of Structural Dynamics Research Corporation. All other trademarks or registered trademarks belong to their respective holders.