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North American Rolls-Royce and Bentley Sales Continue to Increase

9 August 1999

North American Rolls-Royce and Bentley Sales Continue to Increase

    AUBURN HILLS, Mich., Aug. 6 -- Sales of Rolls-Royce and
Bentley motor cars in North America in July rose 15 percent compared to the
same month last year, continuing the steady increase for this year.  The
company previously reported that its 1999 first half sales improved by
84.7 percent.
    The President of Rolls-Royce Motor Cars, Inc., Mr. Alasdair Stewart, said:
"I believe our new advertising campaign, plus a reorganization which has
established strong regional representation has been a major contributor to
these results, but I must also recognize the efforts of dealers in our major
markets in the North East, Florida and California."
    Mr. Stewart continued: "However, while this trend is very encouraging, we
still have a lot to do in raising awareness of Rolls-Royce and Bentley in
areas outside the key markets."
    The U.S. sales rise has fuelled an overall increase worldwide of
13.2 percent for the first six months. Sales in Continental Europe rose by
34 percent, whilst business in Japan grew by 10.3 percent, despite continuing
difficulties in the region.
    Mr. Stewart added: "In North America our new models, the Rolls-Royce
Silver Seraph and Bentley Arnage are helping us satisfy increasing customer
demand for the unique ownership experience which our cars represent."