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Nissan Names Ornelas & Associates as its Latino Marketing Agency

6 August 1999

Nissan Names Ornelas & Associates as its Latino Marketing Agency

    CARSON, Calif., Aug. 5 -- Nissan North America Inc, (NNA)
announced today that it has named Ornelas & Associates, a Dallas-based
marketing and communications firm, as its agency of record to develop a
national Latino market advertising campaign for the company.
    "There are more than 27 million Latinos living in the U.S., which makes it
the fifth largest Latino population in the world," said Ed Sheehy, Director of
Nissan Marketing.  "By selecting Ornelas & Associates as our Latino
advertising agency, it's our plan to raise the visibility of our products and
capture the attention of greater numbers of Latino new car buyers."
    The Nissan Crew Cab truck, segment-busting Xterra SUV and 2000MY Maxima
flagship sedan are among the latest and hottest products introduced by Nissan.
The Altima mid-size sedan, Nissan's volume sales leader, along with the
sophisticated Nissan Pathfinder, Frontier truck and Quest minivan, continue to
support the Nissan franchise with strong sales and brand recognition.  In
addition, Nissan will introduce a new 2000MY Sentra early next year, which
will be built at Nissan's Mexican plant (NISMEX) in Aguascalientes, Mexico.
"We are pleased and proud to have been selected to be a partner in extending
the marketing momentum that's been developed by the "Driven" ad campaign and
Nissan's new model introductions to the Latino market in the U.S.," said
Victor Ornelas, president and CEO of Ornelas & Associates.  "Our intent is to
leverage the brand equity Nissan enjoys in Latin America in ways that link to
the current lifestyles of Latinos in the U.S."
    Ornelas & Associates is a Latino-owned advertising and marketing
communications agency with more than $25 million in billings.  Among current
clients on the agency roster are:  Anheuser-Busch, Bank One Corporation, GTE,
Kimberly-Clark and Taco Bell.
    In North America, Nissan's operations include styling, engineering,
manufacturing, sales and consumer and corporate financing.  Nissan in North
America employs more than 20,000 people in the United States, Canada and
Mexico, and generates more than 70,000 jobs through more than 1,500 Nissan and
Infiniti dealerships across the continent.  More information on Nissan in
North America and the complete line of Nissan and Infiniti vehicles can be
found online at http://www.nissandriven.com.