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The Green Flag Waves for Nike Racing

5 August 1999

The Green Flag Waves for Nike Racing

 Dale Jarrett, Bobby Labonte, Tony Stewart, Adam Petty and Al Unser Jr. Join
                         The Nike Family of Athletes

    INDIANAPOLIS, Aug. 5 -- Since its inception, Nike has been
dedicated to creating athletic footwear that enhances athletic performance. It
was true decades ago when Nike co-founder Bill Bowerman cobbled light-weight
shoes for his University of Oregon runners, and it's true today at the
historic Indianapolis Motor Speedway as Nike announces the creation of Nike
Racing.
    When the 2000 racing season kicks off next February, Nike Racing's driving
standouts will include NASCAR Winston Cup's Dale Jarrett, Bobby Labonte and
Tony Stewart, Busch Grand National Series' Adam Petty, and two-time
Indy 500 and CART series champion Al Unser Jr. Each will wear footwear
specifically designed by Nike for the rigors of driving ultra high-performance
racing machines. In addition, Nike Racing will encompass much more than
designing and providing athletic footwear technology for drivers.
    Equally integral to the Nike Racing program will be footwear designed
specifically for the pit crews and garage staff. Elapsed time during pit stops
is often the crucial difference between a champagne shower for the driver on
the victory stand and a lukewarm shower in the motorhome.
    "Racing requires athleticism both behind the wheel and over the wall,"
said Mac McDevitt, general manager of branded athletic for Nike USA. "Nike
Racing will provide drivers and crews with the footwear they need to gain an
important edge on race weekend, as well as enhance their training regimens
during the week."
    The familiar Nike "Swoosh" already is no stranger throughout the pits and
paddocks of NASCAR and CART events. Race teams from both series have chosen to
take advantage of Nike footwear for their durability and comfort. In fact,
crews wearing Nike shoes have captured nearly two dozen checkered flags the
past two years.
    However, these shoes, usually cross-trainers or basketball models, are not
engineered specifically for the unique demands of auto racing. Next season,
all that will change as Nike debuts a new line of performance footwear,
incorporating Nike's patented Air Sole(R) technology, designed for race car
drivers and their crews.
    "We've designed performance-enhancing footwear for world-class athletes
like Michael Jordan, Ken Griffey Jr. and Mia Hamm," said Tracy Teague,
creative director for footwear for Nike Racing. "With Nike Racing, we bring
that same dedication to innovative design to motorsports, benefiting both the
world's best drivers and teams, and millions of racing enthusiasts around the
world."
    NASCAR and CART constantly take steps to level the playing field when it
comes to performance by the racing machines, which therefore puts a greater
emphasis than ever on the human element. Nike Racing focuses on the humans in
and around the machine, helping them perform at the peak of their ability by
providing quality footwear designed for their unique athletic requirements.
    For that reason, the Nike "Swoosh" will limited to the feet of drivers and
their teams, not on their cars. Nike Racing is not an official sponsor of
NASCAR, CART or any other motorsports series. More details regarding Nike
Racing will follow in the months leading up to the 2000 Daytona 500 next
February.
    Nike Inc. , headquartered in Beaverton, Ore., markets its
products in more than 100 countries and is the world's leading sports and
fitness company.  Further information can be obtained at http://www.nikebiz.com.

                             ATTN:  TV NEWS DESK
 Look for Satellite feed of press conference B-roll with NAT sound Thursday,
            Aug. 5, @ 4:00 p.m. EDT on Telstar 4K, Transponder 13.