Bikers Dream Agrees to Co-Brand With Castrol

5 August 1999

Bikers Dream Agrees to Co-Brand With Castrol

    MIRA LOMA, Calif.--Aug. 4, 1999--Bikers Dream Inc. Wednesday announced that it had entered into a co-branding agreement with Castrol.
    Castrol, whose worldwide headquarters are based in Wayne, N.J., is a leading international manufacturer and marketer of high quality, performance motor oils and related lubricants. Castrol is very active in the high-performance sector of the motor vehicle industry, with strong ties to all types of racing activities.
    Under the terms of the agreement, the two companies will jointly participate in various industry shows and events, jointly advertise in various formats and link their Internet Web sites together. In connection with the agreement, Castrol will also supply lubricants to Bikers OEM manufacturing subsidiary, Ultra Cycles.
    Bikers Chairman and CEO Herm Rosenman, commented: "This is an exciting opportunity for our company. Our association with Castrol, a company with a great reputation, vast resources and superb contacts, will expose our company and products to many more people in our target demographic.
    "The high quality and high-performance nature of Castrol's products made the link between the companies a natural fit. All Ultra Cycles come standard with super high-performance 113 cu in or 96 cu in engines, as well as a host of other standard high-performance components."
    Bikers Dream is a manufacturer, distributor and retailer of quality-built American heavyweight cruiser motorcycles. Corporate headquarters and manufacturing operations are located in Mira Loma.

    Certain matters discussed herein are "forward-looking" statements intended to qualify for the safe harbors from liability in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. Specific factors that might cause such a difference might include, but not be limited to, those referenced by the company's 10QSB for the quarter ended March 31, 1999. The forward- looking statements contained herein are only made as of the date hereof and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.