GenCorp and Thailand's C.P. Group Form Joint Venture Company
4 August 1999
GenCorp and Thailand's C.P. Group Form Joint Venture Company to Serve Asia-Pacific Decorative Product MarketsFAIRLAWN, Ohio, Aug. 4 -- U.S.-based GenCorp Inc. and Thailand-based ChareonPokphand Group (C.P. Group) announced they have formed a joint venture company in Thailand to serve decorative PVC film and fabric markets in the Asia-Pacific region and provide expanded product lines to North America and Europe. The new joint venture company is called CPPC Decorative Products Co., Ltd. The joint venture company, with current annual sales of $25 million, draws resources from GenCorp's Decorative & Building Products business unit and C.P. Group's wholly-owned subsidiary, CP Petrochemical Co., Ltd. (CPPC). It will operate from two current manufacturing facilities at CPPC's large industrial site in Eastern Thailand's Rayong Province, about 2-1/2 hours drive from Bangkok. As part of the joint venture agreement, CPPC will provide the two plants, equipment assets, approximately 300 employees, and existing products and customers, while GenCorp will infuse product and process technology and marketing know-how plus an undisclosed amount of cash to the business. GenCorp will have just over 50% ownership in the venture, with an option to acquire up to 10% additional ownership. In a related agreement, GenCorp also has an option to purchase up to 50% interest in CPPC's Shanghai, China plant. "By combining efforts with one of Asia-Pacific's largest and most respected companies, we have positioned ourselves to be a major player in the region," said John Yasinsky, GenCorp Chairman and CEO. "It opens opportunities for us right now and will give us a platform for continued value-added growth as Asia's economy rebounds." The new joint venture company will initially focus on coated fabrics and decorative film laminates used in the furniture, home furnishings, outerwear, luggage and vinyl accessories markets. GenCorp produces high quality printed/decorative coated fabrics and vinyl and paper laminates in the United States, while CPPC has traditionally served its markets with attractive products containing less decorative content. CPPC's state-of-the-art calendering and processing facilities have a low cost position and are ideally suited to manufacturing a variety of decorative products for current and targeted markets. "This is really a complementary arrangement," said Kevin McMullen, President of GenCorp's Decorative & Building Products business unit. "Our technology, sales and marketing expertise can improve productivity and add value to the CPPC product lines and open wider distribution channels for these products in North America and Europe. CPPC brings strategically located manufacturing assets, a great reputation, an understanding of the Asian marketplace and instant access to the region for GenCorp's products." The joint venture company will manufacture a broad range of medium-to-high end coated fabrics and decorative films at the Thailand facilities for distribution in Asia-Pacific and around the world. The joint venture also provides a platform for the introduction or increased distribution of other GenCorp decorative products and technologies in the region, such as commercial wallcoverings or heat-transfer printing. The joint venture will become part of GenCorp's planned spin-off company, OMNOVA Solutions Inc., upon expected completion of the spin-off this Fall. C.P. Group is a leading diversified $9 billion company based in Thailand with businesses in petrochemicals, agriculture, aquaculture, wholesale and retail marketing and distribution, international trading, real estate, automotive and industrial products and telecommunications. GenCorp's Decorative & Building Products business unit produces coated fabrics, woodgrain and decorative laminates, commercial wallcoverings, heat- transfer prints, industrial films, and commercial roofing membranes used in the furniture, home electronics, home furnishings, apparel, hospitality, healthcare, marine, transportation and construction industries. GenCorp Inc. is a $1.7 billion technology-based manufacturer with leading positions in numerous markets served by its Decorative & Building Products, Performance Chemicals and Vehicle Sealing businesses, and its aerospace and defense segment, Aerojet.