Nissan North America, Inc. Reports Highest Total Volume Sales Since March 1997
4 August 1999
Nissan North America, Inc. Reports Highest Total Volume Sales Since March 1997
GARDENA, Calif., Aug. 3 -- The Nissan Division posted July
sales of 65,049 units, an increase of 14.3 percent over last month, marking
the eighth consecutive month of year-over-year sales gains. Nissan North
America, Inc. (NNA), reported that Nissan and Infiniti Divisions had the
highest volume of sales in July since March of 1997 with total July sales of
71,620.
"Our incentive spending is down this year by almost 40 percent compared to
last July and we're still selling more cars," said Jed Connelly, Vice
President and General Manager, Nissan Division. "Our continued strong sales
show that consumers are coming into showrooms for the product -- that's a much
smarter way to do business."
Strong sales of the all-new Nissan Crew Cab and Xterra SUV brought
Nissan's total truck sales to 28,738 units in July, a 53.7 percent increase
versus a year ago marking the most successful truck sales month since March
1997.
The Crew Cab sold 2,999 units, accounting for 30.0 percent of total
Frontier sales. The segment-busting Xterra continues to be one of the fastest
sellers in Nissan history posting sales of 7,581 units, an increase of 28.3
percent over last month. Pathfinder totaled sales of 6,556 units, up 17.7
percent over last year.
The Nissan Quest maintained its strong sales momentum with July sales
totaling 4,591 units, up 39.5 percent over last year.
Nissan's flagship sedan, the Maxima, continues to strengthen its position
as the top-selling import V-6 sedan with 14,499 units sold in July, showing a
21.4 percent increase versus last month.
The Altima sedan, Nissan's volume sales leader, reported July sales of
15,572, down 3.3 percent versus last year. The Sentra totaled sales of 6,196
units in July, an increase of 10.7 percent over last month.
Nissan sold 40,335 units produced in the United States during the month of
July.
Nissan North America employs more than 70,000 people in the U.S.,
approximately 12,000 directly and 58,000 at 1,250 Nissan and Infiniti
Retailers nationwide. More information about Nissan North America, Inc. and
the complete line of Nissan vehicles can be found on-line at:
http://www.nissan-usa.com.
Note: All numbers include Hawaii. Percentage changes based on DSR.
Visit the Nissan Online News Bureau at http://www.nissannews.com
NISSAN NORTH AMERICA, INC.
Sales Report - July 1999
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
Nissan North America,
Inc. -Total 71,620 66,520 3.7 380,724 353,086 6.6
Selling Days 27 26 -- 177 175 --
Nissan Division
Total Sales 65,049 62,349 0.5 342,620 322,917 4.9
NORTH AMERICA
(Memo) - Car 21,792 28,670 -26.8 141,974 155,781 -9.9
- Truck 22,182 12,646 68.9 89,080 60,896 44.6
- Total North
America 43,974 41,316 2.5 231,054 216,677 5.4
IMPORT
- Car 14,519 15,670 -10.8 73,968 69,832 4.7
- Truck 6,556 5,363 17.7 37,598 36,408 2.1
- Total Import21,075 21,033 -3.5 111,566 106,240 3.8
- Total Car 36,311 44,340 -21.1 215,942 225,613 -5.4
- Total Truck 28,738 18,009 53.7 126,678 97,304 28.7
- (Hawaii)* 484 310 -- 2,756 2,656 --
Infiniti Division
Total Sales 6,571 4,171 51.7 38,104 30,169 24.9
- Total Car 4,878 2,848 64.9 28,218 21,297 31.0
- Total Truck 1,693 1,323 23.2 9,886 8,872 10.2
- (Hawaii)* 12 21 -- 120 108 --
TOTAL IMPORT
- Car 19,397 18,518 0.9 102,186 91,129 10.9
- Truck 8,249 6,686 18.8 47,484 45,280 3.7
- Total Import 27,646 25,204 5.6 149,670 136,409 8.5
ALL NUMBERS INCLUDE HAWAII
*Hawaii is broken out separately for information only.