Toyota Sets Sales Record For Fourth Consecutive Month With Best-Ever July Sales
4 August 1999
Toyota Sets Sales Record For Fourth Consecutive Month With Best-Ever July Sales
TORRANCE, Calif., Aug. 3 -- Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported best-ever July sales of 139,483 vehicles, an increase of
13.8 percent over last July. In addition, it was the second-best sales month
in Toyota's 42-year history in America and marks the fourth-consecutive
monthly sales record.
"Clear signals that the economy is beginning to moderate have had little
effect on consumer confidence or industry sales," said Jim Press, TMS
executive vice president. "Double-digit sales increases and strings of all-
time best months are the norm, rather than the exception."
Both TMS sales divisions increased sales over the same period last year.
Total year-to-date vehicle sales are nearly 90,000 units, or 11.8 percent,
ahead of last year's all-time record. The Toyota Division recorded sales of
122,389 units, up 13.5 percent over last July. The Lexus Division posted
best-ever July sales with 17,094 units, an increase of 16.4 percent over the
same period last year.
Toyota passenger cars recorded best-ever July sales of 74,367, an increase
of 6.3 percent over last year. Camry, America's best-selling passenger car,
led the charge with best-ever July sales of 44,468, an increase of 12.7
percent. Year-to-date Camry sales are 17.0 percent ahead of last year's
record sales pace. The popular Corolla compact sedan also enjoyed best-ever
July sales with 24,575 units sold, an increase of 7.0 percent over last July.
Toyota light trucks recorded the second-best sales month in its history
with 56,019 units sold, an increase of 27.1 percent over last July. The
all-new Tundra full-size pickup continued its hot start, despite limited
inventory, with July sales of 3,807, bringing its two-month sales total to
11,818. The Sienna minivan and 4Runner and Land Cruiser SUV's each reported
best-ever July sales. The Sienna reported 8,640 sales, up 32.5 percent,
4Runner posted 12,481 units, up 33.6 percent, while Land Cruiser recorded
1,654 sales, up 8.1 percent over last July. Toyota compact pickups also
reported strong sales with 15,514 units sold, an increase of 9.8 percent over
the same period last year.
The Lexus Division's record sales month was fueled by the RX 300 SUV which
recorded 6,687 sales, an increase of 38.4 percent over last July. The popular
GS 300 enjoyed sales of 2,171 units, up 25.2 percent and the LS 400 sold
1,860 units, an increase of 8.8 percent over the same period last year. The
ES 300 sedan also saw a sales climb in July with 4,209 units sold, up
4.9 percent.
Sales of North American-built vehicles made up 65.1 percent of total July
sales, up from 62.8 percent the previous year.
TOYOTA/LEXUS SALES
JULY, 1999
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % DSR %
1999 1998 CHG 1999 1998 CHG
TOTAL VEHICLE
SALES 139,483 122,560 13.8 847,230 757,826 11.8
Memo: Total
Toyota Div. 122,389 107,877 13.5 740,307 674,775 9.7
Memo: Total
Lexus Div. 17,094 14,683 16.4 106,923 83,051 28.7
TOYOTA DIV.
IMPORT CAR 11,594 13,593 -14.7 78,850 83,990 -6.1
LEXUS IMPORT CAR 9,097 8,531 6.6 57,957 60,231 -3.8
TOYOTA DIV NA
BUILT CARS 62,773 56,347 11.4 377,782 342,851 10.2
TOTAL TOYOTA CARS 83,464 78,471 6.4 514,589 487,072 5.6
SPORT UTILITY
VEHICLES 28,055 22,652 23.9 168,717 132,743 27.1
Memo: Lexus
Sport Utility 7,997 6,152 30.0 48,966 22,820 114.6
SMALL VANS 8,640 6,523 32.5 57,061 44,969 26.9
PICKUPS 19,324 14,914 29.6 106,863 93,042 14.9
* NORTH AMERICAN
BUILT VEHICLES
COROLLA 24,575 22,960 7.0 150,184 148,070 1.4
CAMRY 33,256 26,491 25.5 193,414 150,139 28.8
AVALON 4,942 6,896 -28.3 34,184 44,642 -23.4
SIENNA 8,640 6,519 32.5 57,061 44,888 27.1
PICKUP 19,321 14,127 36.8 106,649 87,723 21.6
TOTAL 90,734 76,993 17.8 541,492 475,462 13.9
N.A. VEHICLES
% OF TOTAL 65.1% 62.8% 63.9% 62.7%
SELLING DAYS 26 26 179 179
DSR = DAILY SELLING RATE