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American Honda Closes Another Sizzling Month

4 August 1999

American Honda Closes Another Sizzling Month
    TORRANCE, Calif., Aug. 3 -- American Honda continued its
record-setting sales pace in July, shattering the previous monthly record with
sales of 100,135, up 7.9 percent, and posting the company's second-best month
ever, according to sales figures released today by American Honda Motor Co.,
Inc.
    All-time record light truck sales paved the way, led by Odyssey minivan
sales of 5,220, up 185 percent, and the CR-V sport utility vehicle, with sales
of 10,734.
    "It's time to start re-writing the record books," said Dick Colliver,
executive vice president, American Honda.  "We've set a new mark every month
this year and we hope to continue the pace."
    Honda Division sales of 89,392 were up 9.4 percent, setting a new all-time
record and topping year-ago levels for the 28th consecutive month.  Accord
sales of 38,367 were up 13.5 percent and Civic sales of 31,527 were up
2.1 percent.
    Acura Division sales of 10,743 were paced by the 3.2TL's record July sales
of 4,300, up 95.4 percent.  It is the 11th straight month of record TL sales.

                 AMERICAN HONDA VEHICLE SALES FOR JULY, 1999

                               Month-to-Date              Year-to-Date
                          July      July    DSR**    July      July    DSR**
                          1999      1998   % Chg.    1999      1998   % Chg.

    AMERICAN HONDA TTL  100,135    92,820    7.9%  620,227   580,625    6.8%
     Total Car Sales     81,728    77,287    5.7%  502,896   500,629    0.5%
     Total Truck Sales   18,407    15,533   18.5%  117,331    79,996   46.7%
    IMPORT CAR SALES     15,452    11,953   29.3%   89,223    69,274   28.8%
     Honda Division      10,901     4,244  156.9%   64,832    25,501  154.2%
     Acura Division       4,551     7,709  -41.0%   24,391    43,773  -44.3%
    IMPORT TRUCK SALES   10,828    12,709  -14.8%   71,177    64,886    9.7%
     Honda Division      10,743    12,529  -14.3%   70,832    63,949   10.8%
     Acura Division          85       180  -52.8%      345       937  -63.2%
    DOMESTIC CAR SALES * 66,276    65,334    1.4%  413,673   431,355   -4.1%
     Honda Division      60,169    62,109   -3.1%  371,384   414,243  -10.3%
     Acura Division       6,107     3,225   89.4%   42,289    17,112  147.1%
    DOMESTIC TRUCK SALES *
     Honda Division       7,579     2,824  168.4%   46,154    15,110  205.5%

    MODEL BREAKOUTS BY DIVISION
    Honda Division
     Total               89,392    81,706    9.4%  553,202   518,803    6.6%
     Accord *            38,367    33,795   13.5%  238,297   230,472    3.4%
     Civic *             31,527    30,891    2.1%  190,254   199,356   -4.6%
     Prelude              1,172     1,633  -28.2%    7,610     9,312  -18.3%
     del Sol                  0        23                1       521  -99.8%
     EV-Plus                  4        11  -63.6%       54        83  -34.9%
     Odyssey              5,220     1,832  184.9%   31,928     9,396  239.8%
     Passport *           2,368     2,824  -16.1%   14,354    15,110   -5.0%
     CR-V                10,734    10,697    0.3%   70,704    54,553   29.6%
    * Domestic Vehicle
      Ttl                67,748    64,933    4.3%  417,538   429,353   -2.8%
      Accord             30,187    33,789  -10.7%  183,543   230,051  -20.2%
      Civic              29,982    28,320    5.9%  187,841   184,192    2.0%
      Passport            2,368     2,824  -16.1%   14,354    15,110   -5.0%
      Odyssey             5,211         0           31,800         0
    Acura Division
     Total               10,743    11,114   -3.3%   67,025    61,822    8.4%
     Integra              3,023     3,766  -19.7%   16,766    20,586  -18.6%
     CL *                 1,807     3,225  -44.0%   12,262    17,112  -28.3%
     TL *                 4,300     2,201   95.4%   30,027    14,389  108.7%
     RL                   1,502     1,714  -12.4%    7,476     8,635  -13.4%
     NSX                     26        28   -7.1%      149       163   -8.6%
     SLX                     85       180  -52.8%      345       937  -63.2%
     Selling Days            26        26              179       179

    *  Honda and Acura vehicles are made of domestic and global sourced parts.
    **  Daily Selling Rate