---

Land Rover Announces Strong July Sales

4 August 1999

Land Rover Announces Strong July Sales

    LANHAM, Md., Aug. 3 -- Land Rover North America, Inc. today
reported July sales of 2,135 units, continuing its record setting sales pace
for 1999 with the second best July in company history.
    "Land Rover continues to show strength in this competitive market," said
Howard I. Mosher, president, Land Rover North America, Inc.  "The new
Discovery Series II is reaching new consumers while also attracting our loyal
Land Rover customers.  We remain optimistic that we will maintain our record
pace through year's end."

                                SALES SUMMARY

                          July '99      July '98    Y-T-D '99     Y-T-D '98
    Range Rover                465           556        3,807         3,844

    Discovery                1,670         1,212       11,890         7,867
    Defender                     0             0            0           110

    Total                    2,135         1,768       15,697        11,821
                          (+20.8%)                   (+32.8%)


    NOTE:  Range Rover sales include 4.6 HSE and 4.0 SE; Discovery sales
include Discovery and Discovery Series II.
    Land Rover North America, Inc., established in 1986, imports Range Rovers
and Discoverys manufactured in Solihull, England, for sale in the U.S. and is
a wholly owned subsidiary of The BMW Group, Munich, Germany.