Martin Named General Manager, Corporate Communications for Mercedes-Benz USA
2 August 1999
Martin Named General Manager, Corporate Communications for Mercedes-Benz USAMONTVALE, N.J., Aug. 2 -- Mercedes-Benz USA, Inc. (MBUSA) today announced the appointment of Elke P. Martin to general manager, corporate communications at the company's Montvale, N.J. headquarters, effective August 13. She will be responsible for corporate communications strategies and initiatives for the company's U.S. operations, including media, public, product and corporate publicity and events as well as internal communications. She replaces Steven Rossi who was named vice president of global product communications for DaimlerChrysler in Auburn Hills, Mich. (Photo: http://www.newscom.com/cgi-bin/prnh/19990802/NYM115 ) Reporting directly to Mike Jackson, president and CEO for MBUSA, Martin will be part of the MBUSA senior management group. She will also serve as liaison with the communications teams in the Stuttgart, Germany and Auburn Hills headquarters for DaimlerChrysler. For the past seven years, Martin has been with Saab -- part of the General Motors sphere of companies (Saab is co-owned by Investor AB) -- where she was responsible for the Swedish automaker's U.S. communications. Her most recent position was director, corporate communications and promotions at Saab Cars USA, Inc. headquartered in Atlanta, Ga. She also served on the company's senior management strategy development team, and liaisoned extensively with Saab's parent company, Saab Automobile AB, Trollhattan, Sweden and key Saab international markets. Martin has also held public relations and marketing communications positions at the American Automobile Association affiliate, New Haven, Conn., as well as editorial positions at Petersen Publishing Company, Los Angeles, Calif. Martin holds a B.A. in Communications from Alma College in Michigan. She is a native of Stuttgart, Germany, where she lived for fifteen years, and is fluent in German. She and her husband will relocate to the Montvale, N.J. area.