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Holiday RV Superstores to Upgrade & Expand South Carolina Dealership

2 August 1999

Holiday RV Superstores to Upgrade & Expand South Carolina Dealership at New Location

    ORLANDO, Fla., Aug. 2 -- Holiday RV Superstores, Inc.
today announced it has begun construction on a new, upscale
recreational vehicle and boat dealership in Spartanburg, South Carolina.
    The Orlando, Fla.-based retailer of RVs and marine crafts said the new
34,000-square-foot facility, located on a recently purchased 19-acre site
adjacent to Interstate 26, will feature an upgraded customer showroom and an
expanded service area with 16 service bays.  The total cost of the project,
including construction and land-acquisition costs, is estimated at $2.2
million.  The new location will replace Holiday RV's current leased dealership
in nearby Greenville, S.C.
    "The growth in the overall RV and boat markets, as well as the trend
toward more upscale products necessitates that we keep pace with customer
demand," said Hardee McAlhaney, chief executive officer of Holiday RV
Superstores.  "The new facility will enable us to better merchandise our RV
and boat products, and allow us to offer more timely service to motorhome
travelers along I-26, which is one of the busiest interstate routes in the
Southeast."
    Construction, which commences this week, is expected to be completed next
spring.  The new dealership will encompass nine acres on the site.  Holiday RV
Superstores said it would use the additional land for future dealership
expansion or other development.
    McAlhaney concluded: "This expansion is a small, but important step as we
apply Holiday RV's proven operating expertise to Atlas Recreational's
aggressive plans to consolidate the fragmented RV and boat dealership
markets."  Atlas Recreational Holdings, Inc., a Florida-based investment
group, acquired a controlling interest in Holiday RV earlier this month.
    Holiday RV Superstores (http://www.holidayrv.com ) is the nation's only publicly
traded chain of dealerships specializing in sales of recreational vehicles and
boats.  The Company sells, services and finances more than 50 RV and boat
brands -- including Winnebago, Fleetwood, Airstream, Beaver, National RV,
Bayliner, Sea Ray and Mariah -- from its chain of seven dealerships in
California, Florida, New Mexico and South Carolina.
    The statements contained in this news release include certain predictions
and projections that may be considered forward-looking statements under
securities laws.  These statements involve a number of risks and uncertainties
that could cause results to differ materially including, but not limited to,
the performance of the recreational vehicle or boat industries, certain
customers or affiliated companies, as well as other economic, competitive,
governmental and technological factors affecting the Company's operations,
markets, products, services and prices.