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Lithia Motors Reports 106% Net Profit Increase on 77% Increase in Sales

28 July 1999

Lithia Motors Reports 106% Net Profit Increase on 77% Increase in Sales In Second Quarter of 1999; Earns 40 Cents Per Share
    MEDFORD, Ore., July 28 -- Lithia Motors, Inc.
today announced that net earnings rose 106.3% to $4.58 million in the second
quarter of 1999 compared to $2.22 million in the second quarter of 1998 or
$0.40 per share on 11.57 million diluted shares outstanding versus $0.24 per
share on 9.43 million diluted shares in the same quarter of 1998.  This
represents a 67% increase in earnings per share on 23% more shares
outstanding.  Cash flow per diluted share (net income plus depreciation and
amortization) was $0.51 per share in the second quarter of 1999 versus $0.32 a
year ago.
    Net earnings for the first six months of 1999 rose 103.5% to $7.61 million
compared to $3.74 million in the same period of 1998 or $0.69 per share on
11.09 million diluted shares outstanding in the first half of 1999 vs.
$0.45 per share on 8.41 million diluted shares in the same period of 1998.
This represents a 53% increase in earnings per share on 32% more shares
outstanding.  Cash flow per diluted share (net income plus depreciation and
amortization) was $0.91 per share in the first half of 1999 versus $0.63 a
year ago.
    Lithia Motors also reported that total revenues increased 77.4% to
$307.8 million in the second quarter of 1999 from $173.5 million in the second
quarter of 1998.  For the first six months of 1999, total revenues increased
66.4% to $531.9 million from $319.7 million in the first six months of 1998.
    Chairman and Chief Executive Officer, Sidney B. DeBoer, stated, "We are
pleased to announce these results which exceed the consensus Wall Street
estimate by seven cents.  This makes eleven consecutive quarters that Lithia
has exceeded consensus estimates, the longest successful track record of any
company in our sector.  This quarter once again demonstrates the discipline of
Lithia's operating model in a number of key areas.  We improved our operating
margin from 3.5% to 3.7% and grew our same store sales by 7.0% in the second
quarter compared with the same quarter of 1998.  Most importantly, our same
store pre-tax profits increased by 19.8% this quarter versus last year's
second quarter.
    "For the six month period, the fastest revenue growth occurred in our
highest margin businesses of service, parts, finance, and insurance.  Our
fee-based finance and insurance revenue showed marked improvements as Lithia
continues to add resources in this area.  Also, successful inventory
management programs resulted in lower interest expense levels as a percentage
of sales.  As a result of these initiatives, we once again grew our bottom
line substantially faster than our top line and we showed a significant fifty
basis point improvement year-over-year in our six month pre-tax margin,"
concluded Sidney B. DeBoer.
    "Another key factor in the strength of the first half results is a
9.7% improvement in same-store sales and a 27.3% improvement in same-store
pre-tax profits.  These results attest to Lithia's ability to improve the
operations of acquired stores during the first two years of operation.  The
thirteen newest stores under management for more than one year improved
same-store sales by 10.6% and same-store pre-tax profits by 40.0% in the first
half of 1999.  These thirteen stores are expected to continue to improve
towards Lithia's targeted levels over the coming year," added M.L. Dick
Heimann, Lithia's President and Chief Operating Officer.
    New vehicle sales increased by 76.6%, used vehicle sales increased by
66.5%, service and parts sales increased by 76.3% and other revenues, which
includes finance and insurance, increased by 180.0% in the second quarter of
1999 compared to the second quarter of 1998.  For the six month period, Lithia
sold 12,460 new vehicles and 10,128 retail used vehicles compared to 7,784 and
6,466, respectively, during the same period of 1998.  The average price of a
new vehicle sold in the first half of 1999 by Lithia increased by 4.6% to
$22,799 and by 2.5% to $13,144 for retail used vehicles.
    In regard to the acquisition pipeline, R. Brad Gray, Executive Vice
President of Acquisitions, commented, "We continue to be reassured by the
number of attractive dealerships available for purchase in our target
acquisition areas.  With our $75 million acquisition facility from Ford Credit
and expected future internal cash flow from operations, Lithia is well
positioned to continue its current disciplined growth plan and increase
earnings per share with each future acquisition."
    During the second quarter of 1999, Lithia completed the acquisition of
seven stores of the Moreland Group in Colorado and Nevada which had
$367 million in 1998 revenues and one store in Klamath Falls, Oregon which is
expected to post approximately $20 million in annual revenues.  The Klamath
Falls store carries the franchises for Toyota and Dodge/Chrysler/Plymouth/Jeep
and is being operated as a "companion store" to the two stores of the same
brands in Medford, Oregon which is 65 miles away.
    Lithia now owns 83 franchises in California, Oregon, Washington, Nevada
and Colorado and sells 24 brands of new vehicles at 36 stores and over the
Internet through "Lithia.com -- America's Car & Truck Store."  Lithia also
sells used vehicles; arranges finance, warranty, and credit insurance
contracts; and provides vehicle parts, maintenance, and repair services at all
of its locations.  Lithia retailed 31,353 new and used vehicles in 1998.
Lithia's current annualized revenue run rate, including all completed
acquisitions, is approximately $1.25 billion or approximately 55,000 retail
new and used units.
    This press release includes forward looking statements, which management
believes are a benefit to shareholders.  These statements are necessarily
subject to risk and uncertainty and actual results could differ materially due
to certain risk factors, including without limitation economic conditions,
acquisition risk factors, manufacturer approval, and others set forth from
time to time in the company's filings with the SEC.  Specific risk statements
in this press release include expected earning per share growth, acquisition
pricing and availability, operational improvements and the availability of
financing sources.
    For additional information on Lithia Motors, contact:  Jeff DeBoer, VP
-- Finance/Investor Relations 541-776-6868 or log-on to http://www.lithia.com
(E-mail:  invest@lithia.com)

                             LITHIA MOTORS, INC.
                (In Thousands except per share and unit data)

                                   Three Months Ended       Six Months Ended
                                        June 30,               June 30,
    Unaudited                      1998        1999        1998        1999

    New Vehicle Sales            $94,703    $167,222    $169,612    $284,075
    Used Vehicle Sales            55,894      93,049     105,695     164,858
    Service, Body & Parts Sales   16,156      28,477      30,748      51,907
    Other Revenues                 6,788      19,005      13,685      31,058
    Total Revenues               173,541     307,753     319,740     531,898
    Cost of Sales                146,443     258,967     269,695     447,912
    Gross Profit                  27,098      48,786      50,045      83,986
    SG&A Expense                  20,195      36,061      38,111      62,709
    Depreciation & Amortization      804       1,364       1,524       2,439
    Income from Operations         6,099      11,361      10,410      18,838
    Flooring Interest Expense      1,880       2,179       3,516       4,288
    Other Interest Expense           777       1,066       1,351       1,695
    Other Income (Expense), net      187        (338)        553         (72)
    Pre-Tax Profit                 3,629       7,778       6,096      12,783
    Income Tax                     1,407       3,202       2,354       5,178
    Income Tax Rate                38.8%       41.2%       38.6%       40.5%
    Net Profit                    $2,222      $4,576      $3,742      $7,605
    Shares Outstanding            9.426m     11.570m      8.405m     11.085m
    Diluted EPS                    $0.24       $0.40       $0.45       $0.69


    LITHIA MOTORS, INC.
    (In Thousands except per share and unit data)

                                   Three Months Ended       Six Months Ended
                                        June 30,                June 30,

    Key Financial Data:             1998        1999         1998       1999
    EBITDA                        $7,090     $12,387      $12,487    $21,205
    EBITDA/Interest Coverage        2.7x        3.8x         2.6x       3.5x
    Gross Margin                   15.6%       15.9%        15.7%      15.8%
    SG&A Expense                   11.6%       11.7%        11.9%      11.8%
    Operating Margin                3.5%        3.7%         3.3%       3.5%
    Pre-Tax Margin                  2.1%        2.5%         1.9%       2.4%

    Unit Sales:
    New                            4,362       7,229        7,784     12,460
    Used - Retail                  3,439       5,875        6,466     10,128
    Used - Wholesale               2,446       3,133        4,587      6,328
    Total Units Sold              10,247      16,237       19,196     28,916

                                  Three Months Ended        Six Months Ended
                                        June 30,                June 30,
                                   1998         1999         1998       1999

    Average Selling Price:
    New                         $21,711      $23,132      $21,790    $22,799
    Used - Retail               $12,977      $13,285      $12,823    $13,144
    Used - Wholesale             $4,605       $4,787       $4,965     $5,015


    LITHIA MOTORS, INC.
    Unaudited
    Balance Sheet Highlights
    (In Thousands)

                                              December 31,         June 30,
                                                 1998                1999

     Cash & Cash Equivalents                    $20,879            $42,001
     Inventory                                  157,455            233,624
     Other Current Assets                        25,862             36,820
    Total Current Assets                        204,196            312,445
    Property & Equipment, net                    32,933             42,726
    Goodwill, net                                42,951             78,633
    Other Assets                                 14,318             13,111
    TOTAL ASSETS                               $294,398           $446,915

     Floorplan Notes Payable                   $124,167           $185,426
     Other Current Liabilities                   26,476             42,080
    Total Current Liabilities                   150,643            227,506
    Long-Term Debt                               38,994             72,106
    Other Liabilities                            13,250             17,477

    Total Liabilities                          $202,887           $317,089

    Shareholders' Equity                         91,511            129,826

    TOTAL LIABILITIES &
    SHAREHOLDERS' EQUITY                       $294,398           $446,915

    Key Financial Data:
    Current Ratio                                 1.36x              1.37x
    Long-Term Debt to Capitalization                30%                36%
    Working Capital                             $53,553            $84,939